LOS ANGELES, March 26, 2014 /PRNewswire-iReach/ -- 180Fusion has been chosen by The University of Southern California (USC) to guest lecture business students. 180Fusion is a recognized authority in the areas SEO , Social Media Marketing, and SEM. As part of the internet marketing curriculum, 180Fusion has partnered with marketing professor, Sha Yang, at USC Marshall School of Business, to talk to the business students about the importance of understanding digital marketing in a competitive business landscape.
Scott Cohen, the CEO of 180Fusion, will address the USC business students on the impact of mobile strategies, the importance of display advertising, the difference between marketing approaches using Google and Facebook, and the best practices for optimized digital campaigns.
"180Fusion shares common values and passion for SEM and SEO as a reputable and leading company in the digital marketing space. 180Fusion has shown strong interest in collaborating with the USC Marshall School of Business on furthering my team's development of better algorithms for more effective search engine marketing" says Professor Yang.
Professor Yang is a leader in developing models with sophisticated interactions among consumers and firms. Her recent research includes search engine advertising and social network. Professor Yang has collaborated with many companies including Visa, Pepsi Co., CBS, China Mobile, and HP.
"At 180Fusion, we understand that the future of internet marketing is in the hands of these students! Our goal is to help business students not only understand the importance of the internet in the business world, but to better understand the intricate nuts and bolts of search engine marketing as it continues to significantly impact companies overall success" Scott Cohen, CEO, 180Fusion.
Mr. Cohen's visit to USC is a part of series of lectures presented by Professor of Marketing, Sha Yang, in an effort to provide students the ability to learn first-hand about the impact of search engine advertising and social media marketing.
180Fusion helps companies increase sales, build brand awareness, generate qualified leads and expand market share by taking full advantage of the Internet. It is the gold standard for Search Engine Marketing. Its suite of services include: National and Local SEO Services, PPC Management, Reputation Management, and Social Media Marketing to help thousands of small and medium sized companies succeed online. 180Fusion is a trusted business partner to its customers, offering expert insight, best-in-class services, and continuous innovation to address emerging challenges. The company is headquartered in Los Angeles, California with regional offices across North America. For more information, visit http://www.180fusion.com.
The University of Southern California is one of the world's leading private research universities. An anchor institution in Los Angeles, a global center for arts, technology and international trade, USC enrolls more international students than any other U.S. university and offers extensive opportunities for internships and study abroad. With a strong tradition of integrating liberal and professional education, USC fosters a vibrant culture of public service and encourages students to cross academic as well as geographic boundaries in their pursuit of knowledge.
Media Contact: Marcy Wexler, 180Fusion, 1-877-321-4180 ex 407, email@example.com
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