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Hype Man Optional: How to Generate Social Buzz and Gain Influence

Companies mentioned in this article: PR Newswire Association LLC

NEW YORK, March 26, 2014 /PRNewswire/ -- Social media and digital communications have revolutionized word of mouth marketing--and it has exploded in scale. Marketers now have the opportunity to communicate directly with their target audience and generate buzz for their small business and products. "Buzz" plays into the first three stages of the AIDA consumer behavior purchase model: Awareness, Interest and Desire--don't underestimate its importance in driving Action.

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In her latest article for PR Newswire's Small Business PR Toolkit, Heather Wied, Marketing Director for Pubsoft, offers tips for creating hype, from involving your team in using a researched, dedicated #hashtag, to press releases and campaign contests or promotions. Wied also offers practical advice on managing expectations around using hype to drive business, complete with use cases of instances when it worked--and when it didn't.

To learn more about best practices for generating--and using--hype: http://bit.ly/1jIT0Qt

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps them increase search engine rankings, generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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Pamela Bartlett
Vice President, Channels
PR Newswire
+1.201.360.6016
pamela.bartlett@prnewswire.com

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SOURCE PR Newswire Association LLC