CHICAGO, March 28, 2014 /PRNewswire/ -- STRATA, a Comcast company, and the leader in media buying and selling software, announced today that Joy Baer has been named President and John Shelton will become a Strategic Advisor to STRATA. A software veteran, Baer previously served as Executive Vice President and COO at STRATA. She previously was CEO of SpotBuySpot (SBS) which was purchased by STRATA in 2007. She brings over 25 years of enterprise software experience and management expertise to her new role of President.
In her previous role as EVP/COO, Baer oversaw operations for all of STRATA's business lines and guided the development of media buying/selling platforms that incorporate the most advanced technologies in the industry. Under Baer's leadership, STRATA has grown to 200 employees and developed partnerships and efficiencies that are unparalleled in the field. To date, STRATA works with over 1,000 advertising agencies, most large media companies and has over 20,000 users.
"It has been an honor working with John Shelton over the years and watching STRATA grow under his expert leadership," said Baer. "John's guidance and direction over the last 30 years has made STRATA a preeminent name in advertising software. I look forward to taking up the torch and leading STRATA in this ever-changing media landscape."
Shelton, who has been with STRATA since its inception in 1984, will step down as President/CEO and serve as a Strategic Advisor to the company. Under Shelton's leadership, STRATA has experienced enormous growth and has paved the way for the company's success moving forward.
"It has been a tremendous three decades here at STRATA and I have a great sense of pride watching the company grow from a small enterprise to realizing its dream of becoming the leader in advertising software," said Shelton. "I am more than confident Joy will continue to grow this company to serve the needs of our clients and push the business forward, along with Comcast to drive advertising technology solutions for the industry."
Baer will lead STRATA as it continues to build on their innovative products, many of which have become industry standards along with expanding into advanced advertising products and initiatives.
STRATA is the only system provider that connects both media buyers and sellers. The custom solutions supplied by STRATA empower clients to sell and efficiently purchase all media types including cable, broadcast, newspaper, radio, outdoor and digital advertising mediums. On average, over $50 Billion in advertising dollars flow through STRATA systems per year.
As the system of choice for over 1,000 agencies nationally, STRATA provides media technology that enables organizations to lead rather than react to industry developments. By transforming the way advertisements are placed and tracked, STRATA adds a new level of transparency to campaigns that is necessary in the ever-evolving media world.