Sunday, September 21, 2014 Last update: 4:03 AM - All Company Technology News Since 1996 Announces New Industries Strategy

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BOSTON, April 2, 2014 /PRNewswire/ -- (NYSE: CRM), the world's #1 CRM platform, today announced a new industries strategy aimed at accelerating the company's growth and transforming the way companies across key industries connect with their customers. Led by Vivek Kundra, EVP of Industries,'s new Industries Business Unit is delivering social, mobile and connected cloud solutions for six global industries--financial services/insurance, health care/life sciences, retail/consumer products, communications/media, public sector and automotive/manufacturing.'s strategy includes growing a team of industry experts, developing an ecosystem of preferred partners and creating transformational solutions that leverage the power of the trusted Salesforce1 Platform to address the major challenges for each sector.

Comments on the News

    --  "As we look to grow to $10 billion and beyond, our new industries
        strategy is a huge opportunity for to expand our
        footprint within existing customers and reach new enterprise customers,"
        said Keith Block, president and vice chairman,
        "Companies across all industries are turning to to help
        them transform their business models and connect with their customers in
        new ways."
    --  "Entire industries are seeing the power of social, mobile and connected
        cloud technologies up-end decades-long business models. This is no small
        disruption; it's a complete re-imagination of industries," said Vivek
        Kundra, EVP of Industries, "We've only just begun to see
        the transformational power of the Salesforce1 Platform and the
        innovative, scalable industry solutions that we are delivering with our
        ecosystem of partners."

Industry Solutions for the Internet of Customers
The world is becoming completely connected. Every day, millions of new products, apps and devices--from every industry--are connecting to the Internet. By 2020, there will be more than 50 billion connected things, from smartphones and wearable smart devices to jet engines and cars. And behind every product, every app and every device there is a customer. It is the Internet of Customers, and customer relationship management has never been more important.

With the Salesforce1 customer platform, companies across every industry are transforming their sales, service and marketing apps for the Internet of Customers. The Salesforce1 platform allows companies to rapidly implement new solutions, and eliminate the costly operational expenses required with legacy on-premise software solutions.

Initially, and its ecosystem of partners are focused on delivering innovative solutions for six industries:

    --  Financial Services/Insurance:'s solutions enable
        financial institutions to move beyond today's transactional
        relationships with customers and identify opportunities to build lasting
        trust through personalized engagement.
    --  Health Care/Life Sciences: enables payers, providers and
        life science companies to connect with patients and providers wherever
        they are to improve the patient experience, outcomes and cost.
    --  Retail/Consumer Products: With, retailers and consumer
        brands can accelerate brand loyalty and engagement by meeting customers
        wherever and however they want to shop. This connected and integrated
        approach across channels and locations will unlock new business
        opportunities and transform the shopping experience.
    --  Communications/Media: solutions enable communications
        providers to take advantage of social, mobile and connected cloud
        technologies to give their teams instant access to the information they
        need and create a connected experience for every customer, across every
        product and every channel--from networks to devices to content.
    --  Public Sector: delivers the mobile, social and connected
        cloud solutions that enable state, local and federal government agencies
        to create a 21(st) century government experience for citizens. Using
        Salesforce, governments are inventing new ways to engage and empower
        citizens and employees without large up-front investments in IT
    --  Automotive/Manufacturing: Automotive companies and manufacturers are not
        just searching for ways to reduce costs and increase production; they
        are looking to connect with customers in new ways by creating direct
        relationships with dealer networks and consumers.
        solutions are allowing companies to integrate customer feedback into
        each step of the marketing, sales, design and manufacturing process.

Proven Leaders Drive Industry Innovation continues to grow its team of global experts with deep experience driving transformational technologies to lead their respective industries:

    --  Andy Baer, Head of Communications/Media: As the former CIO for Comcast
        Cable, Baer brings more than 30 years of experience in the
        communications/media industry.
    --  Shelley Bransten, Head of Retail/Consumer Products: Bransten brings more
        than 20 years of experience in retail, most recently as Vice President
        of CRM Marketing for Gap, Inc.
    --  Patrick Pelata, Head of Automotive: As the former COO of Renault,
        previously Board Member and EVP of Nissan, Pelata brings 28 years of
        automotive leadership.
    --  Todd Pierce, Head of Health Care/Life Sciences: As the former CIO at
        Genentech and global head of Pharma IT & Group Infrastructure for Roche,
        Pierce brings more than 20 years of managing disruptive technologies for
        the health care industry.

Salesforce1-- the Customer Platform to Deliver Innovation for Every Industry
Salesforce1 is the first CRM platform for developers, ISVs, end users, admins and customers moving to the new social, mobile and connected cloud. Salesforce1 was built to transform the world's #1 sales, service and marketing apps, supercharge existing Salesforce custom apps and to enable the next generation of custom mobile apps built on a completely new set of APIs. Now sales reps are empowered to sell from anywhere, on any device. Every service agent can now deliver service everywhere to solve cases faster and leverage the more than 2,000 apps available on the AppExchange. And now every marketer will have the full power of social insights and dashboards within the Salesforce1 Mobile App to deliver 1:1 marketing.

Leveraging the Salesforce1 Platform, ISVs and SI partners are building new industry-specific apps that help enterprises manage their business in the cloud.

Additional Information

    --  For more information on's Industries, please visit
    --  Explore industry-specific partner solutions on the Salesforce
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About is the world's largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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