Thursday, September 18, 2014 Last update: 6:33 PM - All Company Technology News Since 1996

SimpliVity Appoints Marianne Budnik as New Chief Marketing Officer

Companies mentioned in this article: SimpliVity Corporation

WESTBOROUGH, Mass. -- (BUSINESS WIRE) -- SimpliVity, the leader in converged infrastructure with its award-winning OmniCube platform, today announced the appointment of Marianne Budnik as chief marketing officer (CMO). Marianne will lead SimpliVity’s global marketing initiatives and will report directly to Doron Kempel, chairman and chief executive officer.

“Marianne’s long track record of success and her deep marketing experience will be instrumental in helping drive SimpliVity into its next stage of growth,” said Doron Kempel, CEO, SimpliVity. “We’re thrilled that she has joined our leadership team to aggressively execute our global marketing strategy.”

Previously, Budnik was the chief marketing officer at Acme Packet Inc., where she drove the organization’s overall marketing strategy, integrated marketing initiatives and product line management organization, through the company’s acquisition by Oracle in 2013 for $2.1 billion.

Prior to Acme Packet, Budnik served as chief marketing officer and senior vice president at CA Technologies (NASDAQ: CA), where she was responsible for CA’s marketing strategy, including corporate marketing, field marketing and product marketing initiatives. In addition, she has held a series of leadership positions within EMC Corporation (NYSE: EMC), including vice president, global field marketing and programs, heading the EMC Marketing Operations and Strategic Planning Organization, and director of software product marketing. Marianne holds an MBA from Boston University and earned a bachelor’s degree from Babson College.

“I’m very excited to be joining SimpliVity at such an exciting stage,” said Budnik. “The company is in hyper-growth mode and is very well positioned as a leader in the converged infrastructure market. Its data virtualization platform sets it apart in addressing the needs of the modern day data center.”

In January, SimpliVity announced the appointment of Mitch Breen as senior vice president of worldwide sales. Together, Budnik and Breen are enabling the company to rapidly scale its go-to-market strategy and establish a world-class marketing and sales organization.


About SimpliVity Corporation

SimpliVity, the Data Virtualization Company, was established with the mission of simplifying IT by delivering a new data architecture that powers an assimilated infrastructure platform. SimpliVity's OmniCube utilizes standard x86 base systems to converge server and storage functionality, along with significant advanced functionality that today is delivered by numerous disparate appliances—all at a fraction of cost and with extreme reduction in complexity. OmniCube goes further than infrastructure convergence to enable a global network of systems for managing and protecting the virtual machines and their data. OmniCube systems are deployed in a network of two or more, creating an OmniCube Global Federation, which provides efficient data movement, resource sharing, and scalability.

SimpliVity's business model is 100% indirect. Solutions and professional services are available through its reseller and partner channels along with sales, service and customer support located worldwide. Information on SimpliVity Corporation is available at, or by contacting us at +1 508.310.0132 or

Copyright © Business Wire 2014

Version 2.0 Communications for SimpliVity
Bennie Sham, 617-426-2222