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Finalists Announced for 2014 MITX What’s Next Awards

Companies mentioned in this article: Massachusetts Innovation & Technology Exchange

BOSTON -- (BUSINESS WIRE) -- Today the Massachusetts Innovation & Technology Exchange (MITX) announced the finalists of its 2014 MITX What’s Next Awards. Finalists (listed below) competed in the first round of judging and were assessed on their project’s innovation, value, and impact.

Winners will be announced live at the 18th annual Awards ceremony, on May 29th at the Westin Waterfront, a celebration of the most exciting tech, creative, and digital marketing inventions in the region. This year’s ceremony will be bigger and bolder than ever before as MITX combined its annual Innovation and Interactive Awards into a single show recognizing Boston’s entire digital ecosystem. Product pitches from finalists and final round judging will take place onsite. Actor John Michael Higgins, a fan-favorite at the 2011 MITX Interactive Awards, will be reprising his role as Host.

“The pace of progress and innovation continues to accelerate throughout New England,” says MITX Board Member and Communispace Chief Technology & Strategy Officer Howard Kogan, who serves as Chairman of the MITX What’s Next Awards Advisory Committee. “This year’s MITX Awards received a record number of submissions and reflects the diversity and richness of the innovative companies in our region. From ad technology to wearables, we’ve literally got What’s Next in inspirational work covered A to Z, well at least A to W.”

The 2014 MITX What’s Next Awards Finalists are:

B2B (Professional Services, Tech, etc)
Forge Worldwide, Mullen, PARTNERS+simons, SapientNitro, White Rhino

Consumer Goods
DigitasLBi, Genuine Interactive, Mediahub/Mullen, Mullen, Verndale

Education
Ayantek, LLC, Digital Bungalow, OHO Interactive, Primacy, Saltwater

Financial Services & Insurance
Fidelity Investments, First Trade Union Bank, Havas Media, Overdrive Interactive, PARTNERS+simons, Primacy

Healthcare, Wellness and Pharmaceutical
AMP Agency, Genuine Interactive, Hyperactive, Inc., Racepoint Global, Velir

Nonprofit & Government
DockYard, ISITE Design, Oomph, Inc., RedSwan5, Weymouth Design

Travel, Entertainment & Leisure
Havas Media, Mediahub/Mullen, Mullen, TripAdvisor

Best B2B (Internal vs. External) – Product
Akamai Technologies, Curata, HeyWire, LogMeIn, Yesware

Best Consumer Tech that Makes Life Easier – Product
CoachUp, iSeeCars.com, PillPack, Smart Lunches

Best Doing Good Innovation – Product
Involution Studios, Practically Green, Velir

Best Innovation in Shopping / Commerce – Product
BlueSnap, Leaf Holdings, ShopAdvisor, The Grommet

Best Innovation in Wearables or Connected Device – Product
MC10 Inc., Nuance Communications, Virgin Pulse

Best Integrated Media Campaign (digital media) – Marketing
HHCC, Mediahub/Mullen, Norbella, Racepoint Global

Best Marketing Automation Solution – Product
Avention Inc., Evergage, Extraprise, NetProspex

Best Online Video Innovation – Product
Cantina, HitBliss Inc, ViralGains

Best Performance Marketing Campaign (digital media) – Marketing
Extreme Networks, Mediahub/Mullen, Overdrive Interactive, PayPal Media Network

Best Use of Experiential Marketing – Marketing
allen & gerritsen, Almighty, Genuine Interactive, Mediahub/Mullen, SapientNitro

Best Use of Mobile (Phone, Tablet or Text) – Marketing
Fiksu, Genuine Interactive, Mediahub/Mullen, Millennial Media with Mullen/Mediahub and American Greetings, Mullen

Best Use of Online Video (as content channel)- Marketing
Care.com, GYK Antler, Mediahub/Mullen, Mullen, SapientNitro

Best Use of Social (#awesome) – Marketing
Connelly Partners, HubSpot, Liberty Mutual Insurance, Mullen, SapientNitro

Best UX – Product
Apperian, BlueMetal Architects, Rue La La, Shuttersong, WGBH

Most Innovative Ad Technology – Product
Moontoast, Nexage, Nuance Communications, Swirl Networks, Swoop, Visible Measures

Most Innovative Mobile App – Product
Blueport Commerce, CVS/pharmacy, Mad*Pow, Mustbin, Onward Info Systems, Ovuline, Shuttersong

Most Innovative Mobile Solution – Product
Crashlytics, LogMeIn, Nuance Communications, Paydiant, Undertone

Most Insightful : Big Data and Analytics Innovations – Product
Akamai Technologies, aPriori, Involution Studios, Prelert, Inc., Wordstream

Imagination Award category winners will be announced onsite.

Visit www.mitxawards.org to learn more about the finalists and the ceremony.

The 2014 MITX Awards are made possible by the support of our amazing event sponsors: Atom Group, Bingham, Cassidy Turley, Havas Media, Miller Systems, PwC, SapientNitro and TripAdvisor.

About MITX

Established in 1996, MITX, the Massachusetts Innovation & Technology Exchange, is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. For more information, visit http://www.mitx.org/. Creator of FutureM, MITX is headquartered in Boston, MA.


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