NEW YORK, April 10, 2014 /PRNewswire/ -- SocialCode (www.socialcode.com), the leader in social marketing technology and solutions for the world's most valuable brands, today announced a new technology and algorithms that accurately predict the lifetime reach and engagement of organic and paid Facebook Page posts within one hour of being published.
Post Predictions is a new capability in MessageOptics 2.0, the latest version of SocialCode's award-winning social analytics tool, released this week in beta. It empowers brands to understand and improve the effectiveness of their organic content and make smarter content and amplification investments across major social networks, including Facebook, Twitter and Instagram.
Message Optics 2.0 solves a major challenge for large brands and agencies that are engaging increasingly in real-time marketing: Which are the best posts to amplify with paid media? Which combinations of creative and paid media will create the greatest lift to achieve a brand's reach and engagement goals? Instead of relying on arbitrary editorial schedules or gut instinct, marketers now can apply science to make better content and advertising decisions, and better understand ROI.
MessageOptics was a winner of Facebook's prestigious Innovation Competition in 2013 and provides marketers with an unprecedented view into the interplay among content, paid, owned and earned media -- even earned-from-paid media. It is available as a subscription software service.
The MessageOptics 2.0 dashboard presents the Post Predictions reach and engagement estimate in the form of a band, with upper and lower limits (see graph). Predictions are frozen twelve hours after going live or once a post is promoted with advertising, whichever comes first. Predictions are generated for both Impressions and Storied Engagements (Likes, Shares, Comments).
Direct Response Insights
MessageOptics 2.0 also introduces more robust insights for direct response (DR) marketers, with reporting against key metrics like cost per action (CPA), revenue and Return on Ad Spend (RoAS). A new paid conversion score also is available for direct-response marketers who use Facebook conversion pixels.
Facebook Comment Insights
MessageOptics 2.0 also introduces comment analysis for Facebook, enabling users to identify which members of the Facebook community are most vocal about their brand. And with sentiment scores attached to each comment, users can identify brand ambassadors and brand antagonists, and take appropriate action.
"The MessageOptics tool continues to transform how marketers approach real-time content marketing," said Vibhi Kant, senior product manager, SocialCode. "With the Post Predictions algorithm, marketers can forecast accurately whether a post will meet key performance goals. With that insight, marketers can determine not only which specific posts to promote with paid media, but when and by how much in order to ensure goals are met."
"SocialCode is committed to making marketers more successful," said Laura O'Shaughnessy, SocialCode's co-founder and chief executive officer. "Through science, software and services, SocialCode makes content and paid social marketing more effective and efficient at global scale, while surfacing customer insights to inform all marketing and media strategy. We will continue to set the industry standard with a steady drumbeat of innovation."
Try MessageOptics 2.0
Visit www.socialcode.com/solutions/messageoptics to learn more.
Facebook® is a registered trademark of Facebook Inc.
Twitter® is a registered trademark of Twitter Inc.
SocialCode builds marketing technology and solutions that make the world's most valuable brands successful using social platforms. Over 30 Fortune 100 firms and over 100 leaders in every major category, including their agencies, rely on SocialCode to lead their social advertising, improve messaging and media strategy, and become better marketers. SocialCode capitalizes on advertising experts, advanced technologies and machine-learning that activate brands and turn people into customers and advocates. SocialCode is a pioneer in predictive analytics, and has been awarded the elite distinction of being both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter Marketing Platform Partner, while also developing solutions for Instagram and Pinterest. SocialCode is a subsidiary of Graham Holdings Company.