OSLO, Norway -- (BUSINESS WIRE) -- Cxense announced today the Cxense DMP, an expanded version of its Big Data solution that offers publishers improved aggregation, segmentation and use of customer data to better engage and monetize visitors across all digital channels, including mobile phones and tablets.
The Cxense DMP is an anchor application within the Cxense suite of offerings designed to improve engagement and monetization on media web sites and applications without removing the data from publishers’ control. The Cxense software-as-a-service-based (SaaS) products provide site visitors with better experiences across mobile, tablet and desktop devices, while helping publishers increase digital revenue through precisely targeted advertising and personalized content.
Using sophisticated tools such as collaborative filtering and semantic analysis, combined with in-depth user profiling, Cxense meets the desires of site visitors more precisely than any other platform with its unique blend of the readers’ personal interests combined with context and trending data. With the DMP, Cxense addresses the most pressing problems publishers face with Big Data – including how to tap into, manage, and fully use the extraordinary amounts of data they collect. These activities are crucial for increasing reader engagement, growing advertising revenue, and increasing the willingness of readers to pay for subscriptions.
The Cxense DMP, already in use by many of Cxense’s global customers, enables publishers to capitalize on their Big Data in a variety of ways:
Cxense employs a three-pronged approach with its DMP solution – aggregate, segment, and action – all in real time:
“Our enhanced DMP offering capitalizes on real-time data analysis and makes it readily actionable for our customers,” said Raman Bhatnagar, CEO of Cxense. “With digital subscription optimization and more targeted advertising and content, publishers will see their conversion rates climb, increased reader loyalty, and a well-deserved boost in digital revenue. It’s all about knowing what users want.”
Cxense (pronounced see-sense) helps publishers succeed in a digital world. Using audience data and advanced real-time analytics, Cxense creates hyper-relevant content recommendations, targeted advertising and predictive search that help increase digital revenue for publishers, and provide users with a better experience. By capitalizing on Big Data to match user preferences and create unprecedented personalization online, publishers gain more engaged and loyal readers, higher advertising revenue and increased digital subscribership. Cxense is headquartered in Oslo, Norway, with offices around the globe. Customers include AEON Group, Aller Media, Alma Media, Amedia, Archant, A. H. Belo Corporation, Bonnier, El Comercio, The Economist, Egmont, Eniro, Globo, Local World, Morris Communications, MTG, Naspers, Nippon Television, Polaris Media, Rakuten, Grupo RBS, Ringier, Schibsted, Summit Media, Tamedia, VOYAGE GROUP and Yomiuri. More information at www.cxense.com