SANTA BARBARA Calif., April 23, 2014 /PRNewswire/ -- HG Data (www.hgdata.com), the global leader in enabling B2B technology companies to target sales and marketing programs by the installed technology environments of their customers and prospects, today announced that leading analyst firm Gartner, Inc. has named HG Data a 2014 "Cool Vendor in Information Innovation." HG is one of only five companies to earn this distinction for 2014.
"We are honored to be recognized by Gartner for the value we bring to our customers," said HG Data CEO Craig Harris. "How companies go to market is now being fundamentally transformed by the data we provide. For example, our customers are seeing the 'breakthrough value' that Gartner references in their report with improved demand generation response rates, higher competitive win rates and faster sales cycles."
HG Data grew sales booking by more than 3x in 2013, and now includes as customers more than 25% of the Fortune 500 software companies as well as more than 40% of the Fortune 500 hardware companies. In working with these customers, HG Data has developed the following top three best-practices for how companies may benefit from targeting by installed technology:
1. Identify and displace competitors from a vendor's installed base 2. Target green field accounts who are adopting a new technology for the first time 3. Sell complementary products to enable customers to add value to their existing technology environments
Each year, Gartner identifies new Cool Vendors in key areas, and publishes a series of research reports highlighting these innovative vendors and their products and services as warranting particular attention from prospective customers.
About HG Data:
Every day, HG Data indexes more than two billion unstructured data objects across the open Internet - including items like B2B social media, case studies, press releases, job postings and much more - to produce a detailed, accurate and usable census of who is using what B2B technology products at which companies and at which locations. HG Data then provides current installed technology data to enable customers to target sales and marketing programs, and also provides historical installed technology data as market intelligence to enable market share analysis, new product planning and predictive modelling.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
SOURCE HG Data