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Insurance Auto Auctions Launches CSAToday® By IAA Mobile App For Android

Companies mentioned in this article: Insurance Auto Auctions, Inc.

WESTCHESTER, Ill., April 24, 2014 /PRNewswire/ -- Insurance Auto Auctions, Inc. (IAA), a business unit of KAR Auction Services (NYSE: KAR), and the leading live and live-online salvage auto auction company, today announced the launch of the CSAToday® by IAA mobile app for Android featuring Market Value. This follows the launch of IAA's ground breaking iPhone app and further expands customers' ability to estimate the value of their vehicles anytime, anywhere.

"Our first of its kind Market Value for the CSAToday® by IAA mobile app offers anywhere technology to ensure sellers have a satisfactory experience at auction," said John Kett, president of Insurance Auto Auctions. "With our new launch, we are pleased to make this app available on both iPhone and Android platforms. This development further demonstrates IAA's commitment to technology and to building innovative and seamless solutions for our customers."

This application will offer CSAToday® customers the latest operating platform and enable users to be at the forefront of technology. Through the patent pending Market Value, CSAToday® customers can quickly and efficiently research and compare vehicle values. Similar to the iPhone app, users can scan the VIN with their phone, enter a VIN manually or type or speak a year/make/model. Market Value uses historical auction data to compare customers' vehicle information to vehicles previously sold through IAA auctions using criteria such as damage details, location information, vehicle specifics and model options. The tool also looks at intuitive filters, such as loss type, damage, run & drive capability, engine size and more, to help users further refine their search results. Customers can also select from the matching vehicles to customize their Market Value results which can be printed, saved or shared as a PDF.

Market Value is the first of many features that will be available on the CSAToday® by IAA mobile app. The mobile app is available for download in the Apple iTunes store and on Google Play.

About Insurance Auto Auctions, Inc.

Insurance Auto Auctions is the leading live and live-online salvage vehicle auction company and a business unit of KAR Auction Services (NYSE: KAR). Headquartered in Westchester, Illinois, IAA has over 160 auction facilities throughout North America offering towing, financing and titling services. With the most auction facilities in North America, IAA provides registered buyers from around the globe with millions of opportunities to bid on and purchase donated and salvaged vehicles. Since 1982, IAA has sold millions of vehicles through its weekly auctions for insurance companies, fleet and rental companies, financing companies, charity organizations and the general public. IAA also leverages its business model to assist charitable organizations in the US through its One Car One Difference® campaign. To date IAA has provided millions of dollars in additional funding to charities by assisting in the processing of donated vehicles. Learn how we are making a difference by visiting www.1car1difference.com. With a talented team of over 2,200 employees, IAA is committed to providing customers with the highest level of services in the salvage auto industry. Go to www.IAA-Auctions.com to learn more, and follow IAA on Facebook and Twitter.

SOURCE Insurance Auto Auctions, Inc.