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Landing Pages that Do Work: Content that Drives Action

Companies mentioned in this article: PR Newswire Association LLC

NEW YORK, April 24, 2014 /PRNewswire/ -- Landing pages are an integral part of any marketing strategy. They are your opportunity to drive your audience to the action you'd like them to take. Small business marketers need to be attentive to detail in designing all aspects of their landing pages, because even the smallest item can throw off user interaction--which affects your bottom line.

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@SteveLazuka, Founder of Interact Media, creator of the Zerys Content Marketplace and Zerys for Agencies content marketing platform, offers 5 tips for best practices in landing page design. From simplifying design to limit distractions and tying your layout to the desired outcome, to optimizing text content and conversion forms, Lazuka's advice will help you launch landing pages that drive conversion and create business opportunity.

To learn more: http://bit.ly/1iLdlGu

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Caitlin Carragee
Manager, Marketing Communications
201.360.6363
caitlin.carragee@prnewswire.com

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SOURCE PR Newswire Association LLC