LOS ANGELES -- (BUSINESS WIRE) -- SpinMedia Group is rapidly staffing up its sales and integrated marketing teams with 13 hires and promotions including the key hires of Pete Riherd from Selectable Media as Vice President/Western Sales Director and Todd Wienke from Hot Chalk as Vice President/Midwest Sales Director.
“As part of our recent restructuring, we’re moving very quickly to put experienced teams in key roles across sales and integrated marketing to ensure we continue providing the most effective and integrated marketing programs for our growing roster of advertisers,” said Tom Morrissy, Executive Vice President and Chief Revenue Officer at SpinMedia Group. “We’re thrilled to be adding such deep talent to the team, all of whom bring strong experience in the music, entertainment and celebrity sectors.”
As Western Sales Director, Pete Riherd will run SpinMedia’s West Coast sales teams. Riherd brings with him 20 years of industry experience and a passion for entertainment brands. Prior to Selectable Media, Riherd worked at Entertainment Weekly where he began as a salesperson before becoming the San Francisco Sales Director and, ultimately, head of the company’s West Coast team.
Joining Riherd’s team as Account Director in Los Angeles is Diane Clements who previously worked for Rolling Stone and has extensive pop culture experience in the Los Angeles market. Also joining the West Coast sales team as Account Executives are Bryan Kinney and Shannon Bennett. Kinney was previously at Full Screen as well as Complex Media where he was in charge of West Coast gaming accounts. Bennett joins SpinMedia from USMagazine.com where she was the West Coast Digital Marketing Manager.
Midwest Sales Director, Todd Wienke, will oversee the Midwest region beyond Chicago and encompassing Texas, Minneapolis and Detroit. Wienke is a digital entertainment expert with 20 years of experience in sales and sales management. Prior to joining SpinMedia Group, he was Director of Corporate Partnerships at HotChalk, Inc., and also helped launch Sony Digital Entertainment and Flixster.
Joining Wienke’s team as Account Executives are Elizabeth O’Connell and Cassandra Cogswell. O’Connell was previously an Account Manager at Yahoo! and Cogswell joins SpinMedia from Conde Nast Digital Group where she was a Digital Manager.
On the East Coast, Pete Reisner joins SpinMedia as Account Director in New York. Reisner, who previously worked at Complex Media, will be responsible for SpinMedia Group key accounts in the New England and New York City territories. SpinMedia Group has also promoted sales team member Michael Sandler to Account Executive.
New to the integrated marketing team in Los Angeles are Kristi Allain, Manager; Rachel Weber, Manager; and Britt Verna, Coordinator. Allain provides more than eight years of entertainment marketing experience working with musicians, YouTube talent, brands and entertainment industry clients at CAA, The Collective and Azoff Geary Paul. Weber brings with her television experience, having worked on The Taste and Betty White’s Off Their Rockers, and Verna joins with a degree in Visual Communications.
The integrated marketing team in New York also welcomes new hires Cam Curran, Manager, and Corinna DaCruz, Associate Manager. Curran joins from Current TV bringing extensive experience in the gaming and music industries while DaCruz adds social media and communications expertise.
About SpinMedia Group
SpinMedia Group is a digital-first media company connecting a vast network of entertainment and music fans to the content, celebrities, and brands they love. We’re the passionate fans behind some of the web’s most loved sites and we harness our collective pop culture obsession to create authentic connections through online content, social and mobile platforms, events and integrated marketing programs. Through iconic brands such as SPIN, VIBE, Celebuzz, Buzznet, The Frisky, Idolator and Stereogum, SpinMedia Group provides brands with authentic and credible connections to fans by feeding pop culture obsessions.