MINNEAPOLIS -- (BUSINESS WIRE) -- OptiMine Software, a leader in cloud-based omni-channel marketing analytics and optimization, today announced that the company has expanded its leadership team, welcoming additional industry veterans. New Chief Marketing Officer Matt Voda; Chief Financial Officer Sharri Major; and Vice President of Engineering Paul Algren join OptiMine’s team in its new offices in Minneapolis’ North Loop.
Matt Voda joins OptiMine with more than 20 years of customer-centric marketing and product strategy experience with e-commerce and e-marketing solutions. As Chief Marketing Officer, he’ll be responsible for marketing, product management, inside sales, and company positioning. Prior to OptiMine, Voda was head of consumer engagement and insight at Optum, a $40B division of United Health Group, and held executive product marketing and management positions at PeopleNet and Digital River.
New Chief Financial Officer Sharri Major brings two decades of financial experience working with start-ups in the software and technology industries. She has helped companies including Net Perceptions through public offerings, acquisitions, and private placements and will lead OptiMine’s financial team.
Vice President of Engineering Paul Algren comes from DemandTec, provider of cloud-based analytics software for retailers, where he led the science platform team and was instrumental in creating value for the company that resulted in its $440 Million acquisition by IBM. With over 25 years of experience in technology leadership and management roles of progressive scope, Algren will lead OptiMine’s engineering team.
“When it comes to driving disruptive innovation and growth, OptiMine’s most valuable asset is human capital,” said Thomas Donnelly, OptiMine CEO. “As we continue to innovate and scale to meet the complex challenges of today’s CMOs, attracting, developing and retaining top talent is critical. Our leadership team additions and new location solidify our foundation for success.”
To accommodate the growing team, OptiMine has moved its headquarters to Minneapolis’ North Loop. The thriving, modern neighborhood is home to many other top marketing and tech companies and will provide OptiMine with the open, collaborative space it needs to continue growing rapidly.
About OptiMine Software
OptiMine Software is a leader in cloud-based omni-channel marketing analytics and optimization that helps marketers grow their businesses and significantly increase ad spend ROI. OptiMine is the first to provide omni-channel insights and impact in a single platform—delivering omni-channel, ad-level insights with automated optimization to maximize financial results. When optimizing media mix and spend across channels, OptiMine’s platform consistently drives significant ROI lift for marketers across a range of industries—from retail to financial services to travel. For more information, visit us online at www.optimine.com.