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PCMA Launches New Ad Campaign: 'Community Drugstore Owners Shouldn't Forget How the Other Half Lives'

Companies mentioned in this article: Pharmaceutical Care Management Association

WASHINGTON, May 7, 2014 /PRNewswire-USNewswire/ -- As drugstore lobbyists descend on Capitol Hill this week, the Pharmaceutical Care Management Association (PCMA) today released a new ad campaign--"Community Drugstore Owners Shouldn't Forget How the Other Half Lives"--that highlights seniors' opposition to the independent drugstore lobby's agenda to change their Medicare Part D benefits.

"It shouldn't be a zero sum game between drugstore owners and the seniors they serve. But each time the drugstore lobby makes Medicare Part D more expensive, low income seniors are the ones who pay the tab," said PCMA President and CEO Mark Merritt.

Click here to see the new ad.

The average pharmacist owning a single pharmacy earned about $245,000 in 2012, while those owning multiple pharmacies earned about $1 million, according to a Drug Channels analysis of the independent drugstore lobby's own research.

In March, around 400 health care organizations from across the country wrote a letter to the Centers for Medicare & Medicaid Services opposing attempts to overhaul Part D that would increase costs to both the government and beneficiaries. Proposed changes backed by the independent drugstore lobby, including eliminating preferred pharmacy networks in Part D, would increase costs by approximately $24 billion over a 10-year period, according to a recent report by Oliver Wyman.

PCMA represents the nation's pharmacy benefit managers (PBMs), which improve affordability and quality of care through the use of electronic prescribing (e-prescribing), generic alternatives, mail-service pharmacies, and other innovative tools for 216 million Americans.

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SOURCE Pharmaceutical Care Management Association