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At “Virtual” Conference, GfK Will Share Findings on Shopper Marketing in the Digital, Mobile Age

Companies mentioned in this article: GfK

NEW YORK -- (BUSINESS WIRE) -- As part of a “virtual” conference being held May 14th, GfK’s Shopper and Retail Strategy team will look into “The Future of Shopping,” exploring how “showrooming,” mobile payment and coupon systems, and other innovations are transforming the way consumers shop and buy.

Joe Beier and Alison Chaltas – both EVPs in Shopper and Retail Strategy at GfK – will present at 4PM during the online Virtual LEAD Marketing Conference, which is free and accessible to all. The all-day event is produced and hosted by CPGmatters and the Shopper Technology Institute.

To register for the free Virtual LEAD Marketing Conference, click here.

Beier and Chaltas will draw on GfK’s annual Futurebuy study, which has been tracking shopping habits globally since 2009. The 2013 survey incorporated 8,400 interviews in 14 countries, and found that shoppers are increasingly combining online and in-person sources of information when making purchase decisions. This “omni-channel” approach is driven by consumers’ growing comfort with online and mobile shopping, increasingly powerful home broadband connections, and an eagerness to save that took hold during the recent recession.

GfK’s session will also cover such timely issues as

  • What can we learn from the unprecedented growth of global omni-channel shopping – local attitudes, behaviors and beliefs?
  • What differences exist across categories – from fast-moving CPG to electronics and durables – to profile shopping behaviors in a category context?
  • What are shoppers seeking in bricks versus clicks, and how do they feel about their shopping experiences? How are shoppers different in-store, online, and along the way?
  • How do behaviors vary by different technologies? How are tablets versus smartphones being uniquely applied to the shopper journey?
  • What are industry-leading brands doing to drive both sales and equity at the point of sale?

“The future of shopping is already in full swing,” said Chaltas. “Our presentation will show that retailers need to embrace and market to shoppers’ fast-changing habits and preferences. The holy grail in this new environment will be creating an integrated and consistent message to shoppers that you are ready to serve them wherever they go – in store, online, and along the way.”

About GfK

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

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David Stanton
Vice President,
Marketing and Communications, Consumer Experiences North America