Thursday, July 24, 2014 Last update: 10:33 AM - All Company Technology News Since 1996

Polar Adds Facebook & AdTruth Leaders to Board; Former Conde Nast President to Advisory Team

Companies mentioned in this article: Polar

NEW YORK -- (BUSINESS WIRE) -- Polar, makers of MediaVoice, the powerful native advertising platform, announces they’ve attracted several senior industry leaders to support their continued growth.

2014 has been truly an exciting year for Polar and they are pleased to announce that Steve Irvine (Facebook) and James Lamberti (AdTruth) join their Board of Directors and James Bilefield (Conde Nast) joins their Advisory team.

Steve Irvine is Group Director, Global Marketing Solutions at Facebook where he’s spent the past 3 years helping top brands utilize the social platform and solidifying Facebook’s global marketing plans. Previously Steve was the founder and CEO of 80/20 Solutions, an innovative web-based marketing software company and brings to Polar a long-standing career in digital marketing and experience at the world’s largest native ads company (Facebook).

James Lamberti is the General Manager at AdTruth, now a division of Experian (via the acquisition of 41st Parameter for $325M last year). He brings 20 years of experience having previously served as Vice President of Global Marketing at InMobi, leading demand generation efforts and establishing the company as a global marketing presence in mobile, and Senior Vice President at comScore, focusing on analytics, tracking and privacy.

James Bilefield most recently spent four years as the President of Digital for Conde Nast International, publishers of brands such as Vogue, GQ, Wired and Vanity Fair in 23 countries outside the US. James is a former CEO of OpenX, Vice President of Global Business Development and European General Manager at Skype, as well as holding senior roles at Yahoo! and JP Morgan Chase.

About Polar
Polar has been focused on media platforms since 2007. MediaVoice, utilized by the world’s largest publishers, enables them to sell & run native ads in-stream across all their sites, while leveraging their existing CMS and ad serving infrastructure. To learn more about Polar, visit For press inquiries, visit

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Tony Vlismas, 416-897-0174
Senior Director of Marketing