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Snap Interactive Extends and Expands Strategic Partnership with Match

Companies mentioned in this article: SNAP Interactive, Inc.

NEW YORK, May 13, 2014 /PRNewswire/ -- Snap Interactive, Inc. ("SNAP" or the "Company") (STVI), a leading social dating developer and owner of AYI.com, is excited to announced that it has extended its Business Development Agreement with Match.com, L.L.C. ("Match.com") (owned by IAC/InterActiveCorp or "IAC" (IACI)) for an additional ninety days, amending the agreement to reflect an expanded level of collaboration. The partnership features various integrations of Match.com's dating properties into the core AYI.com experience and will expand to mobile platforms as well.

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SNAP's Chief Executive Officer, Clifford Lerner, commented, "We are excited to deepen our relationship with Match.com and other IAC dating properties. We believe we are adding value to the AYI.com experience by offering targeted integrations with world-class online dating brands. We look forward to working closely with Match.com to explore further collaboration."

Match's CEO Sam Yagan added, "Integrating our products into AYI has exposed a broader audience to Match's portfolio of dating properties. We are pleased by the results of the initial term and look forward to growing this relationship in the future."

About Snap Interactive, Inc.
Snap Interactive, Inc. develops, owns and operates a social dating application for social networking websites and mobile platforms. SNAP's flagship brand, AYI.com is one of the largest social and mobile dating applications on the Internet and offers a completely integrated Facebook, iPhone, Android and Web dating application. AYI.com's mission is to improve the online dating experience of meeting new people by integrating a user's friends and interests to enable more meaningful connections. For more information on SNAP, please visit http://www.snap-interactive.com/, its online dating blog at http://www.ayi.com/dating-blog, on Facebook at http://www.facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook, Inc. iPhone® is a registered trademark of Apple Inc. Android® is a registered trademark of Google Inc. AYI.com® is a registered trademark of Snap Interactive, Inc.

About Match.com
Launched in 1995, Match.com was the original dating site and pioneer of the online dating industry. Today, 19 years later, Match.com operates leading subscription-based online dating sites in 25 countries, eight languages and across five continents and is responsible for more dates, relationships and marriages than any other website. Match.com is an operating business of IAC (Nasdaq: IACI) and is headquartered in Dallas, Texas. For more information, visit http://www.match.com.

PR Contact:
Joanna Barber
jbarber@snap-interactive.com
212-967-5120 ext. 111

IR Contact:
IR@snap-interactive.com

Stephen Hart
Hayden IR
hart@haydenir.com
917-658-7878

Forward-Looking Statements
This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements. Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: general economic, industry and market sector conditions; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the social dating marketplace; the ability to establish and maintain brand recognition; the ability to support and derive revenue from our application for mobile platforms; the success of the partnership with Match.com; the ability to integrate dating properties into AYI.com; the ability to generate revenue from the partnership with Match.com; and circumstances that could disrupt the functioning of the Company's application and websites. In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made, except to the extent required by applicable securities laws.

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SOURCE Snap Interactive, Inc.