FRAMINGHAM, Mass. -- (BUSINESS WIRE) -- The worldwide personal and entry-level storage (PELS) market was down -6.9% year over year with nearly 19 million units shipped in the first quarter of 2014 (1Q14), according to the International Data Corporation (IDC) Worldwide Personal and Entry Level Storage Tracker. Shipment values declined along with unit shipment, down -3.9% from a year ago to $1.7 billion.
"The personal and entry-level storage market finished the first quarter of 2014 with 18.9 million units shipped. While shipments declined compared to the first quarter of 2013, this decrease is not an indication of market weakness but rather an unfavorable comparison with the unusually high shipments seen in 2013 in the aftermath of the HDD shortage and subsequent recovery," said Liz Conner, Research Manager, Storage Systems. "Moreover, not all segments of the market were in decline in the first quarter. The entry-level portion of the market, which primarily targets SOHO and SMB customers, experienced double-digit growth. Increased vendor offerings, continued inclusion of enterprise level storage features, improved customer understanding/marketing, and average selling prices that more closely align with personal storage than enterprise storage all contributed to growth in this segment."
Hard disk drive (HDD) vendors continue to increase their share of PELS units shipped, gaining 2.4 points year over year to 78.7% market share. Although the entry-level storage market continued to be dominated by mainstream non-HDD vendors with 53.6% unit shipment market share, this market share was down 17.5 points year over year.
Worldwide Personal and Entry-Level Storage Shipment Value, Market Share, and Year-Over-Year Growth, First Quarter 2014 (shipment value in $M)
|Vendor Type||1Q14 Shipment Value||1Q14 Market Share||1Q13 Shipment Value||1Q13 Market Share||1Q14/1Q13 Growth|
|Mainstream non-HDD Vendors||$363||20.9%||$466||25.8%||-22.1%|
Source: IDC Worldwide Quarterly Personal and Entry Level Storage Tracker, May 2014
For more information about IDC's Worldwide Quarterly Personal and Entry Level Storage Tracker, please contact Liz Conner (firstname.lastname@example.org).
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