PALO ALTO, CA--(Marketwired - May 19, 2014) - PunchTab, the leading omni-channel engagement and insights platform, today announced the appointment of Porter Gale to PunchTab's Board of Advisors. Porter brings over 20 years of marketing, advertising and social media expertise, and a deep understanding of the critical role these disciplines play in reaching and engaging target audiences.
"As a company focused on delivering high-value consumer experiences and actionable insights to our clients, having someone like Porter who truly understands the impact of marketing programs on the customer lifecycle is invaluable," said Ranjith Kumaran, PunchTab Founder and CEO. "We know Porter will be able to weigh in on trends in the marketing and advertising landscape, offer insights as to potential market impacts, and share thoughts on product developments that impact the purchase loop for our customers."
Gale has helped a wide-range of organizations create and market high-value, high-quality products and services in ways that are impacting bottom line business goals. And as a veteran of the travel and advertising industries, her deep experience with traditional loyalty programs is highly valuable to PunchTab's ongoing effort to help brands track and understand consumer behavior, engage users, and drive loyalty via their omni-channel platform.
"Because of the advancements in technology, and the fact that most people carry a smartphone, consumer behavior and the way people connect with brands is changing more rapidly than ever before," said Gale. "I'm excited to advise a company like PunchTab that is reinventing the way brands engage with consumers, closing the gap between online and offline behaviors, and allowing companies to implement programs that provide a deeper and more meaningful understanding of their customers."
Porter Gale is the author of Your Network Is Your Net Worth. She is also working on a second book called Resurrecting Trust with co-author Shel Israel. She travels the world speaking on a variety of topics, including the future of marketing, networking, social media and branding to name a few.
From 2007 to 2011, she was the Vice President of Marketing at Virgin America. Prior to Virgin America, she was a consultant and General Manager at Kirshenbaum Bond + Partners San Francisco. Today, Porter advises a variety of clients including Accompani, WePay, Rocket Fuel, Zozi, Here On Biz, AirPR, Hint Water, and more.
About PunchTab, Inc.
Founded in January 2011, PunchTab is an omni-channel engagement and insights platform enabling agencies and brands to create dynamic experiences that engage consumers across any touch point, track and understand user behavior, and optimize for more effective marketing initiatives and communications. PunchTab's customers use the company's flexible solutions to deepen audience engagement and build awareness by leveraging everything from social sharing, UGC and awareness campaigns, to sophisticated loyalty and engagement programs. PunchTab offers both an out-of-the-box product and a fully customizable, white-labeled solution that can reward any action with virtual, social and real-world rewards.
Based in Silicon Valley and led by YouSendIt founder Ranjith Kumaran and early YouSendIt engineer Mehdi Ait Ofkur, PunchTab is funded by Mohr Davidow Ventures, The Social+Capital Partnership, Crunch Fund, Venky Harinarayan and Anand Rajaraman. For more information visit www.punchtab.com.