SAN FRANCISCO, May 20, 2014 /PRNewswire/ -- Swift Communications, a multi-platform publisher based in Carson City, Nev. with media properties in several Western and Midwestern states, is making a strategic investment in Engage3, a pioneering retail intelligence and digital marketing solution provider. The two companies are also working together to identify retailer and supplier partners in the markets Swift serves to drive additional consumer value.
The amount of the investment, which closed earlier this month and will be used to expand the features of Engage3's solutions, was not released.
"We believe Engage3 will generate tremendous value for our readers and subscribers, not only when they are present in the communities we serve, but wherever they may be located. Additionally, the Engage3 business model fits nicely with ours. In partnership with Engage3 and our retailer and manufacturer advertisers, we will be able to help shoppers save time and money while having fun," said Bill Toler, Chairman & CEO of Swift Communications.
Engage3's flagship application, ShoppingScout, helps consumers find information on brands and retailers, and receive promotional offers while they read digital and print media. Engage3 uses sophisticated algorithms to determine the shopper's intent-to-buy and makes that information available to partnering users so they can influence the process.
"We are very pleased to have Swift Communications as an investor and a partner, and see it as a validation of our efforts to provide a better shopping experience for consumers. The additional capital will be well-spent improving our solutions and capturing the interest of retailers and suppliers," said, Ken Ouimet, CEO of Engage3.
About Swift Communications
Swift Communications is a 21st century information provider, based on a foundation of sharply focused community newspapers. We provide local news coverage and marketing expertise with regional, national and international reach as we expand from our traditional base into all the new communications media of our new century. Additional information is available at www.swiftcom.com.
Engage3 is a consumer sales platform that works with retailers, manufacturers and media outlets to deliver personal shopping experiences and provide increased sales and market share. To help companies better understand shopper intent-to-buy and unlock billions of dollars in currently inaccessible profits, Engage3 uses intelligent sales agents to support consumer media and app providers in creating marketplaces reaching millions of consumers. The Engage3 personal shopping assistant, called ShopppingScout, is key to enabling consumers to better manage their shopping, find products, plan their shopping trips and negotiate for individual discounts. More information is available at engage3.com.