ENGLEWOOD, CO -- (Marketwired) -- 05/21/14 -- Evolving Systems, Inc. (NASDAQ: EVOL), a leader in activation, enablement and management of services for connected mobile devices worldwide, today announced the launch of a new Smartphone App Promotions and Loading module within the Dynamic SIM Allocation (DSA) solution, allowing targeted promotion and loading of apps onto smartphones at the time of activation.
With smartphone prices falling, and penetration growing rapidly in all markets, the demand for mobile applications is expected to increase exponentially over the next few years. As a result, mobile operators and businesses are increasingly looking to mobile apps as a critical means to communicate and interact with their customers.
Getting an app into the hands of a targeted smartphone subscriber can be a challenge. App owners have to rely on app-store rankings or having handset manufacturers pre-load the apps on devices before they are sold. In many markets the majority of smartphones are already owned by the customer (via Bring Your Own Device or BYOD), and they join a network via SIM-only deals, thus limiting an operator's influence over pre-loading of apps onto a device. Evolving Systems' DSA App Promotions and Loading module offers operators a new way to get the right apps in the hands of the right subscribers at the time of activation.
As an integral part of the activation process, DSA today allows Evolving Systems' customers to offer personalized services to their subscribers when activating a SIM. DSA's new App Promotions and Loading module takes that personalization to another level: offering the subscriber relevant and targeted apps to improve their mobile experience, and giving the operator a new way to get apps on their BYOD smartphones.
"Getting mobile apps loaded on the device is becoming the holy grail for many businesses," said Thad Dupper, Chairman and CEO of Evolving Systems. "DSA's new feature will now enable operators -- and businesses -- to promote and load apps onto a smartphone during the activation experience, where our research indicates the subscriber's attention is intensely focused on the device. For example, businesses like Starbucks, Uber or Facebook who are keenly interested in adding mobile users could leverage the DSA App Promotions and Loading module to get their apps onto the subscriber's device -- during the activation experience."
DSA has been chosen by mobile operators across Asia, Europe, Africa, and Central and Latin America, becoming the new standard for activating SIM cards and effectively activating millions of new SIM cards each month -- removing unnecessary costs for operators, and opening up new opportunities to improve the mobile subscriber's experience.
About Evolving Systems®
Evolving Systems, Inc. (NASDAQ: EVOL) is a provider of software and services to 60 network operators in over 40 countries worldwide. The Company's product portfolio includes market-leading activation products that address subscriber service activation, SIM card activation, mobile broadband activation as well as the activation of services for connected devices. Founded in 1985, the Company has headquarters in Englewood, CO, with offices in San Francisco, CA; the United Kingdom; India; and Malaysia. For more information please visit www.evolving.com or follow us on Twitter: http://twitter.com/EvolvingSystems
This news release contains "forward-looking statements" within the meaning of the United States' Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk. Specifically, statements about the impact and ability of the solutions described in this press release to handle future needs of customers are forward-looking statements. Readers should not place undue reliance on these forward-looking statements, and Evolving Systems may not undertake to update these forward-looking statements. Actual results could differ materially because of many factors, such as internal budgeting changes of customers, the impact of competition and the general state of the telecommunications industry. For a more extensive discussion of Evolving Systems' business, please refer to the Company's Form 10-K filed with the U.S. SEC, as well as subsequently filed Forms 10-Q, 8-K and press releases and the Company's websites.