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21st Annual National Senior Health & Fitness Day® set for Wednesday, May 28: Florida Organizations Will Host Senior Health & Wellness Events Throughout the State

Companies mentioned in this article: National Senior Health & Fitness Day

LIBERTYVILLE, Ill., May 22, 2014 /PRNewswire/ -- On Wednesday, May 28, more than 100,000 older adults will participate in local health and wellness events at 1,000+ locations across the country on the same day.

More than 70 Florida organizations will host local health events on May 28 to celebrate National Senior Health & Fitness Day. The goal of this "FitnessDay" event: To promote the importance of regular physical activity, and to showcase what local groups are doing to help improve the health and fitness of older adults in their communities.

For the 4th year, Florida Blue is the Official State Sponsor of National Senior Health & Fitness Day. As part of its sponsorship participation, 11 Florida Blue Retail Centers across the state will host free health and fitness activities on Wednesday, May 28. The centers are located in Jacksonville, Tampa, Pensacola, Tallahassee, Winter Park, Winter Haven, Sarasota, Fort Myers, Palm Beach, Fort Lauderdale, and Miami.

For information about the locations and the free health and fitness activities planned at the Florida Blue Retail Centers, please visit www.floridabluecenters.com.

Other local Florida groups hosting Senior Day activities include senior centers; retirement communities; Ys/JCCs, and health clubs; park and recreation districts; hospitals and health systems; and local aging organizations. Events at these locations will include health fairs, exercise demonstrations, health screenings, nutrition tips, presentations by health and fitness experts, and more.

"This year is the 21st anniversary of National Senior Health & Fitness Day-- the nation's largest older adult health promotion event," adds Patricia Henze, Executive Director of the program. She continues, "Senior Day is always held the last Wednesday in May as part of Older Americans Month and National Physical Fitness and Sports Month celebrations."

For more information about National Senior Health & Fitness Day events in Florida, please e-mail: info@fitnessday.com.

About National Senior Health & Fitness Day®
National Senior Health & Fitness Day
is always held the last Wednesday in May as part of Older Americans Month and National Physical Fitness and Sports Month activities. Visit fitnessday.com for more program information. The event is organized by the Mature Market Resource Center(TM) (MMRC), a national clearinghouse for professionals who work in senior markets. In addition to National Senior Health & Fitness Day and the Mature Fitness Awards, other well-known MMRC programs include the 23 year-old National Mature Media Awards (seniorawards.com), the New Product & Technology Awards (agingawards.com), together with professional publications and research services.

About Florida Blue®
Florida Blue, Florida's Blue Cross and Blue Shield company, is a leader in Florida's health care industry. Our mission is to help people and communities achieve better health. Florida Blue has approximately 4.3 million health care members and covers 15.8 million people in 16 states through its affiliated companies. Florida Blue is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., it is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information, visit www.floridablue.com.

Contact: Pat Henze, Sr. Day Executive Director
1-800-828-8225 | phenze@fitnessday.com

SOURCE National Senior Health & Fitness Day