Thursday, October 30, 2014 Last update: 6:33 AM - Covering Large & Obscure Tech Companies Since 1996

HealthSTAR Communications Announces U.S. Patent Approval for the First Fully Integrated Peer-to-Peer Communications Platform for Healthcare Professionals, HealthSTAR vConnect™

Companies mentioned in this article: HealthSTAR Communications

MAHWAH, N.J. -- (BUSINESS WIRE) -- HealthSTAR Communications, a leading healthcare communications company, has received U.S. patent approval and all relevant protections for our proprietary technology HealthSTAR vConnect™. Gaining this patent protects HealthSTAR's ongoing investment to bring innovative and cost effective programming options to our clients and ultimately drive better patient care outcomes through platforms such as HealthSTAR vConnect.

The release of HealthSTAR vConnect in 2011 represented the industry’s first fully integrated digital platform for peer-to-peer engagement. After executing over 25,000 virtual events since its release, HealthSTAR continues to lead the industry with a U.S. patented technology platform combined with the processes and superior service model needed to foster the biopharmaceutical industry into a new age of healthcare provider and patient engagement and communications.

This highly configurable offering is a personalized digital platform for keeping healthcare providers (HCPs) informed and connected to the Key Opinion Leaders (KOLs) they respect most. Already leveraging HealthSTAR vConnect with many of our clients by capitalizing on more than 25 years of experience delivering high-quality live KOL-led events, HealthSTAR has captured the value of peer-to-peer programs via a digital platform that can deliver the KOL directly to HCPs via live digital presentations and Q&A sessions.

Unlike competitive products, HealthSTAR vConnect is an all-inclusive offering that leverages the latest technology for content delivery, data capture and customer relationship marketing (CRM) via the iPad, iPhone, Android or laptop. It provides the sales force with an opportunity to present compelling information and relevant content on-the-spot to HCP customers, while offering as much as a 60 percent savings over traditional live KOL-led events.

This patent is a great accomplishment in today's industry as HealthSTAR has pioneered the programming paradigm shift and continues to enhance this offering for our existing and new clients. The vast experience in meeting logistics coupled with our strong understanding of how to effectively leverage technology in this space has shaped this new approach to easily facilitating interactions between HCPs in a manner that is both logistically easier and cost effective. The level of interaction far exceeds that of a traditional program and allows for the transference of knowledge to any remote location, which has garnered great reviews from all relevant stakeholders.

"HealthSTAR vConnect is changing the way our clients approach their peer-to-peer programming needs. It is a cost effective way to supplement the traditional face-to-face interactions and allow HCPs to participate in many more programming options resulting in the ability to partake in a given event from any remote setting, including a HCP’s home or office," says Vice President, Strategic Solutions, Pat Purcell. “As our industry continues to evolve to meet the demands of our customers, the use of virtual events continues to increase."

About HealthSTAR Communications

HealthSTAR Communications is an innovative network designed to provide a comprehensive portfolio of unique and traditional healthcare marketing services. HealthSTAR is one of the largest independent global marketing services company in the world. Its structure is designed to maximize the networks ability to mobilize the appropriate channel of communications that is deemed best for your brand. The network has worked with more than 100 pharmaceutical and healthcare manufacturers representing over 230 brands.

As a comprehensive entity, the company has conducted more than a million field-level key opinion leader (KOL) led programs and events with physicians (including numerous private satellite and web broadcasts with more than 100 sites per event) and thousands of speaker-training meetings, advisory boards and symposia domestically and globally both live and virtually. For more information, contact Patrick Purcell, Vice President, Strategic Solutions, or 201-560-5544.

Copyright © Business Wire 2014

Margretta Feuer, (646) 722-8812