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MIT Sloan Executive Education to Offer Two New Courses for Senior Level Executives This Summer

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CAMBRIDGE, Mass. -- (BUSINESS WIRE) -- MIT Sloan Executive Education announced two new courses for business professionals this summer. Enrollment is now open for Communication and Persuasion in the Digital Age and Platform Strategy: Building and Thriving in a Vibrant Ecosystem. The new courses are designed to give participants the opportunity to engage in best practices and discussion with MIT faculty and business professionals from a wide variety of industries.

Communication and Persuasion in the Digital Age, to be held June 19-20 and again October 21-22, will be taught by Professor of Comparative Media Studies Edward Schiappa, who was named a Distinguished Scholar by the National Communication Association for his original research in persuasion, media effects, and argumentation. The course is co-taught by Sloan Distinguished Professor of Management, JoAnne Yates, who has developed MIT Sloan's Managerial Communication curriculum.

“The most successful executives have figured out how communication can change ways of thinking and behaving,” said Schiappa, former editor of the journal Argumentation & Advocacy and author of numerous books on persuasion and argumentation, most recently Argumentation: Keeping Faith with Reason. “To be effective, leaders must be able to change behaviors within their organization through effective communication at every level.”

The program is designed to equip executives and managers with the latest tools to be successful communicators in all facets of their professions, from public speeches and meetings to video conferencing and emails. Schiappa and Yates will share the latest research on effective communication and work with participants on best practices in problem solving, quality decision making, and motivation. During the two-day course, participants will learn from a series of lectures and case studies, and then apply that knowledge to in-class exercises.

Platform Strategy: Building and Thriving in a Vibrant Ecosystem, to be held June 23-24, will give deep insight into the experiences of platform-oriented companies that have created and dominate arenas in which buyers, sellers and a variety of third parties are connected in real time. The course will review the successes of platform giants like Apple’s iTunes and Amazon and take a more targeted look at emerging platforms that are harnessing creative strategies such as dynamic pricing, usage fees, network effects and more. Sloan Distinguished Associate Professor of Technological Innovation, Entrepreneurship, and Strategic Management, and Research Associate at the National Bureau of Economic Research, Pierre Azoulay and Mark Hyman, Jr. Career Development Professor Associate Professor of Marketing, Catherine Tucker will co-lead this intensive two-day course, giving experienced managers the insights needed to dominate the multi-sided marketplaces of the future.

“Our open enrollment programs are designed to allow executives and high-potential managers from an array of industries experience MIT’s faculty and research,” said Executive Director of Executive Education, Peter Hirst, MBE. “We wanted to extend the MIT experience to executives around the world, so they can experience working with MIT faculty, meeting executives around the globe, and taking home ideas they can put into action immediately to create transformation and show fresh thinking.”

About MIT Sloan Executive Education
MIT Sloan Executive Education programs are designed for senior executives and high-potential managers from around the world. From intensive two-day courses focused on a particular area of interest, to executive certificates covering a range of management topics, to custom engagements addressing the specific business challenges of a particular organization, our portfolio of non-degree, executive education and management programs provides business professionals with a targeted and flexible means to advance their career development goals and position their organizations for future growth. Online registration is available at http://executive.mit.edu/programs.


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