HAILEY, Idaho, June 3, 2014 /PRNewswire/ -- Marketron, the leading provider of business software solutions for the media industry, announced today the availability of the Marketron Mobile and Interactive Idea Vaults, two new resource databases of client case studies, best practices and metrics for media companies. The availability of this content is accessible to users of the services, and will help Marketron's client base with the successful addition of digital marketing and advertising to their revenue opportunities.
"With the increasing prevalence of Digital advertising opportunities for traditional media companies, there is a need for education and resources to train current staff on this new potential," said Jeff Haley, president and CEO of Marketron. "The Mobile and Interactive Idea Vaults allow us to share our clients' success stories and provide the knowledge base for our industry as it embraces the new trends in digital and mobile advertising."
To date, the Idea Vaults offer hundreds of recent client case studies, metrics, marketing research and implementation best practices. Access is available to current Marketron Mobile and Interactive clients. To request access, visit http://www.mobileideavault.com/ or http://www.interactiveideavault.com/
"Having access to these success stories from so many different advertiser categories gives our sellers the confidence they need to pitch new ideas to our customers," said David Bevins, COO of Connoisseur Media. "We appreciate having a rich resource like this to help us grow our digital revenue streams."
To learn more about the Mobile and Interactive Idea Vaults, join Marketron at the 2014 Marketron User Symposium, June 16-19 in Chicago, IL. Feature demos and more information will be available at the event.
Marketron is the media industry's leading provider of business software solutions and services. Specializing in revenue management and audience engagement solutions, Marketron enables media companies to drive new growth opportunities. With more than 7,000 media organizations served, Marketron solutions are the most widely used in the world and manage an estimated $15 billion in annual advertising revenue in the United States alone.
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