NEW YORK -- (BUSINESS WIRE) -- SundaySky, the creator of SmartVideo, today announced that it has appointed Mark Flaharty as the company’s executive vice president of advertising. Flaharty – a 20-year veteran of the digital marketing industry – comes to SundaySky from Criteo, a leading performance advertising technology company, where he built and led its North American business. At Criteo, he helped to define personalized advertising strategy, which he couples with his years of experience in video and digital advertising at YouTube and Google, for his new position at SundaySky.
At SundaySky, Flaharty will oversee all aspects of SmartVideo advertising, including product and partner strategies. He will play a key role in optimizing sales, account management and performance measurement to keep SundaySky’s SmartVideo technology at the forefront of industry developments.
“As SundaySky continues to build a market category for SmartVideo technology for leading customer-centric brands across the consumer lifecycle, it is invaluable to have people with not just years of experience, but also roles in shaping where the industry is today on the team,” said Jim Dicso, president and chief revenue officer of SundaySky. “Mark’s past work in the industry will continue to help make SmartVideo the gold standard in online video for years to come and achieve our mission to create the most effective personalized, real-time video experiences possible for our customers.”
Flaharty said, “I joined SundaySky because I’m able to combine my previous work experiences with advertising, technology and video, and apply them to help brands combine the powers of video and data to drive truly personalized video marketing strategies at scale. The SundaySky team’s intelligence and vision on how to help brand marketers use data and personalization to increase consumer loyalty and business impact is the future of video marketing.”
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SundaySky, the creator of SmartVideo, helps customer-centric brands tell stories with personalized, real-time video experiences at every stage of the customer lifecycle. The SmartVideo lifecycle marketing platform generates hundreds of thousands of SmartVideos daily, powering customer acquisition, support, growth and loyalty initiatives for leaders in e-commerce, telecommunications, insurance, banking and travel. AT&T, Office Depot, Allstate and other SundaySky customers have proven that SmartVideo viewers are more engaged, profitable and loyal, as program performance is measurable and optimized for incremental impact on key business metrics. SundaySky is headquartered in New York City with offices in Tel Aviv and London. For more information, visit www.sundaysky.com.