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Zombies, Ghosts, Dinosaurs, and MINI: Cleveland Dealership Gets Creative

Companies mentioned in this article: The Collection Auto Group

CLEVELAND, June 5, 2014 /PRNewswire-iReach/ -- MINI is coming to Cleveland, and it's starting off in a big way on the small screen. Airport MINI of Cleveland, part of The Collection Auto Group, has taken to the internet to rev up interest in the upcoming dealership and MINI Cooper brand.

Photo - http://photos.prnewswire.com/prnh/20140604/94506

To grab hold of the internet-savvy and pop culture-friendly audience, Airport MINI of Cleveland has created a "MINI Series" featuring the titular vehicle in different movie parodies. Different models of MINI Coopers take place of some of film's most iconic vehicles to highlight the fun and quirkiness that the MINI brand represents.

Airport MINI of Cleveland and The CAG's team (marketing director Jackie Studor, videographer Anthony Zart, digital marketing Ralph Stawicki, and copywriter Ian Marty) stick with four films and four parodies with a fifth film planned. The fifth video will feature the winner of the "Be a Star" contest. The winner will also win a MINI Cooper lease for a year.

The MINI Series films - three aptly titled "Night of the Living MINI," "MINI Busters," and "Cretaceous MINI" - are entirely made in-house from casting to creating make-up. All actors come from The Collection Auto Group along with friends. "We really wanted to make the series personal -- but personal in the way that appealed to fans of all ages; fans in both camps," says Zart. "The MINI brand is really fitting for this kind of campaign, and we were ecstatic to run wild and have fun." The MINI Series videos will be released in regular intervals throughout June and July.

The MINI Series cars will be placed around the Cleveland area - including the Cleveland Museum of Natural History, the Tremont Art Walk, Fahrenheit, and many other locations - and will allow passers-by to interact and enter a social media-based contest. Weekly winners will receive a $100 gift certificate to Crocker Park in Westlake.

For more information on the MINI Series and Airport MINI of Cleveland, you can go to http://minicleveland.com.
Like us on Facebook at https://www.facebook.com/MiniofCleveland.
Follow us on Twitter at http://twitter.com/miniofcle.

About Airport MINI of Cleveland
Airport MINI of Cleveland (or Airport MINI for short), a brand new part of The Collection Auto Group family, gives the Greater Cleveland area a central location for all MINI enthusiasts and eager drivers. Sited at 14080 Brookpark Road, Airport MINI has exactly what you want: brand specialists to answer any and all questions you may have, service technicians who will get you on the road quicker than you can "Eenie Meenie MINI Moe," and the freshest facility to house our extensive line of MINIs and make you feel welcome and comfortable - from the first moment you walk in to the moment you hopefully leave with your new car, even if you just stop in for the free coffee and cookies.

About The Collection Auto Group
The Collection Auto Group was established in 2005 by Bernie Moreno when he purchased a small, underperforming Mercedes-Benz dealership in North Olmsted, OH.

Today, it is comprised of 30 brands and has over 600 team members across an ever-expansive territory, including Ohio and Kentucky, and soon in Massachusetts and Florida.

The Collection Auto Group (CAG) has received many accolades, including the coveted Mercedes-Benz "Best of the Best" award for eight consecutive years, "Premier Status" recognition for their Porsche of North Olmsted location for the past 3 years, and has also been named one of Cleveland's "Top Work Places" by The Plain Dealer from 2011-2014.

The CAG relishes its involvement with the communities in which it operates by sponsoring and participating in events for a multitude of organizations including the American Red Cross, Greater Cleveland Partnership, Cleveland Clinic, University Hospitals Health Systems, Cleveland State University, Boys and Girls Club of Akron, Rock and Roll Hall of Fame & Museum, Lake Ridge Academy, and many others.

For more information on The Collection Auto Group and its family of dealerships, please go to http://www.theCAG.com.

Media Contact: Jackie Studor, The Collection Auto Group, 216-676-5400, jackie@thecag.com

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SOURCE The Collection Auto Group