BURLINGTON, Mass. -- (BUSINESS WIRE) -- In today’s age of consumer-centric healthcare, the importance of driving quality and creating a positive experience has never been more paramount than now. Join Stan Nowak, President and CEO, Silverlink Communications, and representatives from three leading health plans as they discuss the importance of gaining visibility into the communications and engagement patterns of members in understanding the experience from the their perspective.
The panel discussion entitled, “X-Ray Vision: Seeing the Experience from the Member’s Perspective,” will explore how plans can harness valuable member data and insights to transform uncoordinated episodic communications into an intentional and tailored member experience. Panel members representing three leading health plans will share their own accounts on how they are changing the game of engagement and leveraging behavioral insights to map communications touch points that optimize the member experience. Attendees will also discover the importance of creating a longitudinal member view to identify opportunities to combine messages, leverage lower-cost channels and prevent over-communication.
|Who:||Stan Nowak, President & CEO, Silverlink Communications, Inc.|
|Melanie Corch, RN, Director, Quality Improvement & Innovations, Geisinger Health Plan|
|Jonathan Harding, MD, FACPE, Chief Medical Officer for Senior Products, Tufts Health Plan|
|Michelle Buysse, RN, BSN, Director, Case & Disease Management, Priority Health|
“X-Ray Vision: Seeing the Experience from the Member’s Perspective”
|When:||Friday, June 13, 2014, 10:15 a.m. – 11:00 a.m.|
|Where:||AHIP Institute 2014, Seattle, WA|
Silverlink is the proven leader in engagement management solutions for healthcare organizations. Our solutions enable health plans and other key stakeholders to engage and support their members in smarter and more effective ways. We deliver better control, coordination and effectiveness in member communications to promote healthy and loyal behaviors. To learn more about what makes Silverlink the leader in consumer health engagement, please visit www.silverlink.com, email email@example.com, or call 1-781-425-5700.