NEW YORK, June 10, 2014 /PRNewswire/ -- BeaconCrawl is a mobilized pub crawl that integrates Beacon (iBeacon) technology to add a modern twist to the social experience. Launched on May 20th, 2014 in Lower Manhattan, the BeaconCrawl demo event showcased its capability to drive social and consumer engagement. Participating venues included popular downtown spots such as the world famous Delmonico's, Bavaria Bier House, Smokehouse RT 66, Bar 75 at the Andaz Hotel and Trading Post.
"Beacons are an innovative way to engage consumers through a real-world experience. We are happy to see that we have created an event that people want to be a part of by integrating mobile technology and gamifying the experience," said Bill Aurnhammer, CEO of Aurnhammer.
The success of the BeaconCrawl launch has inspired the Aurnhammer team to push the app-led event to the top 30 US cities around the world. Cities considered for future Crawls include San Francisco, Chicago, London, Tokyo, Berlin, Sydney, Toronto, and Rio de Janeiro.
"BeaconCrawl is a win-win for both businesses and consumers," said Donn Gobin, COO of Aurnhammer. "We believe its success in NYC can be reflected in other great cities around the world. We look forward to partnering with global businesses to bring the experience to a venue near you!"
Sponsors of the NYC BeaconCrawl launch included Uber, the global transportation company, as well as other brands and community organizations. "Uber seamlessly connects riders to drivers through our apps and makes cities more accessible. Beacon technology opens the possibility to take that engagement one step further, " said Edward Casabian, Senior Community Manager at Uber.
Download The BeaconCrawl app via this link:
Aurnhammer, located in New York City, is a digital media, design and development team specializing in branded mobile applications. Aurnhammer has provided creative solutions for clients such as: Sony Music Entertainment, Showtime Networks, Kohler, Foxwoods Resort Casino, Bass Pro Shops, Mass Mutual, Shopkeep, Bowers & Wilkins, Stanley Hand Tools, Russian Standard Vodka, Century 21 Real Estate, and Planet Fitness.
Media contact: Yichan Wang, 1-212-480-2100