ROSEVILLE, Calif. -- (BUSINESS WIRE) -- Care Innovations™, an Intel-GE company, today announced Karissa Price-Rico, Ph.D., has been hired as Chief Marketing Officer. Price-Rico brings extensive, successful experience providing real solutions to health care organizations and consumers that improve health outcomes and keep patients at home where they want to be.
“Dr. Price-Rico will play a critical role as we continue working with health care, senior living, employers and other organizations to connect the care continuum to the home, which is really the foundation of population health engagement and translating financial risk into value,” said Sean Slovenski, CEO of Care Innovations. “Dr. Price-Rico’s proven ability to understand and connect with consumers and providers will enrich our services and solutions, while accelerating the company’s growth.”
Price-Rico was co-founder and CEO of The Trusted Hands Network, the first national, certified network of Home Care Agencies and service providers to help consumers age in place. While there, she was responsible for developing all consumer and business marketing strategies and with her team built a national network of more than 500 certified home care agencies and service providers.
“Consumers are embracing more convenient and personalized health care approaches that make it easier to care for themselves and get support for others, especially clinicians and professional caregivers,” said Price-Rico. “Care Innovations, a pioneer in remote care management and smart sensor analytics, has helped create positive change and establish new, effective approaches that connect consumers to the people and organizations that can help them live healthier and independent lives with more confidence.”
Prior to founding Trusted Hands, Price-Rico spent nine years as the Vice President of Growth Initiatives at the largest consumer products and financial services provider and advertiser in the U.S. Hispanic market. She also served as a consultant with The Boston Consulting Group in Los Angeles and earned a Ph.D. in International Political Economy from Harvard University.
About Intel-GE Care Innovations
Intel-GE Care Innovations, a joint venture between Intel Corporation and GE Healthcare, makes it easier for patients, family caregivers, and professional caregivers to interact and achieve better health at home.
Experts in technology and behavior change, Care Innovations identifies the best methods for health care providers and health plans to capture and integrate real-time data from the home into care delivery. The company’s third-generation remote care management solution, Connect RCM, delivers insights for timely intervention and superior patient engagement with patients outside the formal care setting. The Connect RCM application is built with a smart filter and predictive analytics platform that sorts the complex array of aggregated data captured from a wide array of sensors and sources present in the daily lives of consumers. Visit www.careinnovations.com to learn more.