ARLINGTON, Va. -- (BUSINESS WIRE) -- The Consumer Electronics Association (CEA)® today announced a new addition for the more than 30,000 entertainment, content and creative professionals that attend the International CES®. New for the 2015 CES is C Space, a central headquarters at CES curated for the marketing, advertising, content and creative communities.
C Space will tell the story of how content, creativity, technology, CMOs, brand marketing, influencers and the consumer come together as part of the CES experience, and is an exciting extension of the existing Brand Matters and Entertainment Matters initiatives, which were created to offer curated CES experiences for professionals from these creative industries Owned and produced by CEA, the 2015 CES is the global gathering place for all who thrive on the business of consumer technologies and will run January 6-9, 2015 in Las Vegas, Nevada.
To further address the needs of the creative community, CEA is partnering with the ANA (Association of National Advertisers) to develop conference programming specifically tailored to the C Space audience attending the 2015 CES. ANA will co-promote C Space to its more than 30,000 members, who will be invited to participate.
“C Space is designed as a networking hub and ideas center for the growing numbers of advertising, marketing and creative communities attending CES,” said Karen Chupka, senior vice president, International CES and corporate business strategy, CEA. “These professionals know they need to be at CES to see and discuss the latest digital trends and network with the who’s who of the digital content and advertising communities. When we realized there was no central meeting space for creatives and CMOs at CES, we created the C Space just for them.”
“CES has become one of the ‘must attend’ events for client-side marketers and ANA is thrilled to partner with the Consumer Electronics Association on this initiative,” said Bill Duggan, group executive vice president, ANA. “Digital marketing is an urgent priority for our members and an ANA presence at C Space will help marketers get the most out of their CES experience.”
C Space is located at ARIA which is an official venue of the 2015 International CES, and will serve as the central meeting place for executives from the advertising, content and technology communities. It will be serviced by frequent shuttles to and from CES Tech East and Tech West, new designations for 2015 CES show venues.
The 2015 CES will feature 20 category-specific Marketplaces highlighting innovation across diverse product areas. Registration for the 2015 CES will open on Tuesday, July 8, 2014. For more information on the C Space, contact Anne Campbell at acampbell@CE.org.
Note to Editors: The official name of the global technology event is “International CES.” Subsequent references to the show can be shortened to “CES.” Please do not use “Consumer Electronics Show” to refer to the International CES.
The International CES is the world’s gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for more than 40 years—the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry. And because it is owned and produced by the Consumer Electronics Association (CEA), the technology trade association representing the $208 billion U.S. consumer electronics industry, it attracts the world’s business leaders and pioneering thinkers to a forum where the industry’s most relevant issues are addressed. Follow CES online at www.CESweb.org and through social media: http://www.cesweb.org/social
About the ANA:
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, ANA's membership includes nearly 600 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA pursues “collaborative mastery” that advances the interests of marketers and promotes and protects the well-being of the marketing community. For more information, visit www.ana.net, follow us on Twitter, or join us on Facebook.