SAN MATEO, Calif., June 11, 2014 /PRNewswire/ -- 11 Main, Inc., an Alibaba Group company, today unveiled a new shopping destination that brings together a hand-selected collection of specialty shops and boutiques. As an invitation-only marketplace, 11 Main carefully selects merchants, making some of the best and most differentiated boutiques available to shoppers. The site, currently in beta, features a wide range of products, including one-of-a-kind items, not available at mass merchants and other large e-commerce sites. 11 Main offers shops in a variety of categories including Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys.
Inspired by the local "Main Street" shopping experience, 11 Main helps shoppers find unique products that express their personal style. Additionally, 11 Main brings greater awareness to burgeoning brands and businesses and gives shoppers a place to learn more about the stories behind the shops and products they love.
"At 11 Main, we're passionate about the shops we invite and helping them grow," said Mike Effle, president and general manager of 11 Main. "We're constantly introducing new shop owners who represent the diversity of Main Street and featuring their new, amazing products in a beautifully designed experience."
Backed by parent company Alibaba Group, 11 Main carries forward a long tradition of enabling entrepreneurship and small business success. Alibaba Group is the largest online and mobile commerce company in the world in terms of gross merchandise volume.
"Alibaba believes in 11 Main's vision and its commitment to helping small businesses grow," said Michael Zeisser, chairman of U.S. Investments, Alibaba Group. "11 Main brings something incredibly unique to the U.S. market, and we're very excited to support the 11 Main team as they begin to realize this vision."
11 Main celebrates merchants' brands within a beautiful, easy-to-navigate experience. Each invited merchant brings an individual point-of-view while sharing a commitment to quality. 11 Main supports growing businesses by introducing shoppers to a unique selection of products and stories.
"It's truly exciting to participate in a marketplace that gives me a place to build my brand and sit alongside other shops who share my passion for products and customer experience," says Denise Dent, shop owner, The Jewelry Lady's Store. "I immediately requested an invitation to open a shop and am looking forward to growing my business at 11 Main."
11 Main is a hand-selected collection of specialty shops and boutiques not available anywhere else. Shoppers and prospective merchants can request an invitation at www.11main.com.
About 11 Main, Inc.
Inspired by the shopping experience found on Main Streets across America, 11 Main is a new online destination featuring specialty shops and boutiques. As an invitation-only marketplace, 11 Main connects shoppers with a hand-selected collection of shops and boutiques carrying items that help express one's personal style. With a growing community of specialty merchants, 11 Main features a unique selection of goods across a variety of categories, including Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys. Headquartered in San Mateo, California, 11 Main, Inc. is an Alibaba Group Company. For more information, please visit www.11Main.com.
About Alibaba Group
Alibaba Group's mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses.
Alibaba Group's major businesses include:
-- Taobao Marketplace (www.taobao.com), China's largest online shopping destination -- Tmall.com (www.tmall.com), China's largest online third-party platform for brands and retailers -- Juhuasuan (www.juhuasuan.com), China's most popular online group buying marketplace -- AliExpress (www.aliexpress.com), a global online marketplace for consumers to buy directly from China -- Alibaba.com (www.alibaba.com), China's largest global online wholesale platform for small businesses -- 1688.com (www.1688.com), a leading online wholesale marketplace in China -- Alibaba Cloud Computing (www.aliyun.com), a leading provider of cloud computing services to businesses and entrepreneurs
Alibaba Group also provides payment and escrow services on its marketplaces through its association with Alipay (www.alipay.com), a related company of Alibaba Group. Through China Smart Logistics, a 48%-owned affiliate, Alibaba Group, operates a central logistics information system that connects a network of express delivery companies in China.
SOURCE 11 Main, Inc.