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Exposing the New Hackonomy - Bonin Bough from Mondelez International to Keynote ClickZ Live SFO

Companies mentioned in this article: ClickZ Live

SAN FRANCISCO, June 11, 2014 /PRNewswire/ -- As the pace of change in digital media continues to increase, marketers need to be more agile and make important decisions on the fly. Companies are being forced to go against the grain by breaking with tradition and hacking their way to success.

On Tuesday August 12(th) 2014, Bonin Bough, VP of Global Media and Consumer Engagement at Mondelez International (Oreo, Trident and Ritz), will kick off the digital marketing conference - ClickZ Live in San Francisco - and give a keynote speech entitled: Hackonomy: Creating Value by Breaking the Marketing Mold

For sixty minutes, Bough will set the scene as to what is creating this emerging trend, explore how marketing, media, advertising and organizational cultures are changing. He will demonstrate how having a hacking culture benefits businesses as they attempt to keep ahead of their competition in an age where consumers are literally holding brands' futures in their hands.

Laura Roth, Head of Programming at ClickZ Live said, "Bonin Bough's background, and the experience Mondelez International brings to the marketing community, is just the sort of aspirational insight and know-how we try and bring our ClickZ Live conference-goers. We're thrilled they're all aboard to help generate light bulb moments for our delegates and set a future-forward tone for the rest of the event."

"As a digital marketer, you come to ClickZ Live for insight into new and exciting strategies that will be the driving forces powering the industry," Bough says. "That being said, what better place to talk about hackonomy than ClickZ Live? Hackonomy is all about breaking the mold, which is a message that I think will be both well received and put to good use by this group of digital marketers."

The ClickZ Live digital marketing conference events are upheld by two fundamental pillars, education and networking. Incisive Media programs their agendas to include the most relevant and tactical content to enhance delegates' digital marketing campaigns, and believes that no successful conference is complete without unique and diverse networking and learning opportunities.

Super Saver Rate Ending Friday 13(th) June

For more information on how to attend ClickZ Live in San Francisco please see the registration link here:

Watch our ClickZ Live Insiders Video here:

About ClickZ Live

The ClickZ Live digital marketing conference is programmed by digital marketers for digital marketers. In a highly interactive and immersive environment, attendees will be able to choose to learn from a wide range of conference sessions devoted to paid, earned and owned digital marketing strategies and tactics.

Speakers are hand-picked, not just for their industry knowledge or experience in creating cutting-edge search, social media, display, and mobile campaigns that have proven positive results, but for their ability to deliver the content in an engaging way that fosters actionable takeaways for all delegates.

In a fast moving and dynamic industry like digital marketing, the ClickZ Live conference series helps businesses all over the world keep in touch with the rapid rise in use of digital technology and devices, and provides exactly the right kind of education and insight marketers need to stay ahead of the competition, whatever their level.

Visit ClickZ Live San Francisco more information on the agenda and details.

About Incisive Media

Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. The company aims to bring product provider and purchaser business communities together using all the varied platforms available to a modern information business.

Whether communicating online, in print or in person, Incisive Media prides itself on its entrepreneurial culture, creating market-leading products for the industries it serves. The business operates across the main areas of financial services, with leading brands in the financial, legal, accountancy and IT sectors. For more information, visit

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SOURCE ClickZ Live