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New Research: Opportunity for Service Providers to Improve Business Outcomes of Order-to-Activation Process by Harnessing Business Intelligence (BI) and Analytics

Companies mentioned in this article: Amdocs

ST. LOUIS, June 12, 2014 /PRNewswire/ -- Amdocs, the leading provider of customer experience systems and services, today announced the findings of a global survey which highlights the unchartered potential of adopting business intelligence (BI) and analytics tools within one of the most critical business processes, the order-to-activation (O2A) process. The independent research, conducted by Ovum on behalf of Amdocs, found a wide gap between what service providers believe they can achieve by utilizing data collected during the O2A process, and the actual capabilities they have in place to leverage this data for predicting and proactively preventing ordering issues in order to ensure a flawless customer experience.

Key findings:

    --  There's wide consensus that data collected during the O2A process can be
        leveraged to improve service provider business outcomes in the following
        areas: customer care (82 percent), revenue leakage prevention (82
        percent) and proactive order fallout prevention (76 percent).
    --  While 72 percent of service providers believe an ability to predict
        order fallout within the O2A process is key for business outcomes such
        as revenue leakage prevention and a positive customer experience, 57
        percent do not apply BI and analytics tools for this purpose.
    --  Surprisingly, 52 percent of service providers do not analyze or actively
        measure key performance indicators (KPIs) associated with the O2A
        process (e.g. number of complaint calls related to orders, activation
        lead time) in real time or near real-time. Without this ability, they
        cannot track and predict trends in behavior that will impact the O2A
        process. More so, only 13 percent of respondents use automation across
        80-100 percent of the process, with the majority relying heavily on
        manual handling of order issues.
    --  There's a growing complexity within service provider ecosystems related
        to the number of departments and channels involved in the O2A process,
        further driving the need for dedicated BI/analytics tools that can
        simplify data analysis. Fifty-four percent of service providers
        acknowledged that they generate between three to five daily reports
        tracking data collected during the O2A process, with 40 percent having
        more than five different internal teams (e.g. sales, validation, project
        managers, care, marketing, customer care) and 36 percent having more
        than five indirect channels involved.

"Data collected during the O2A process enables operators to identify root causes that can serve not only to improve the process itself, but also to improve key business outcomes, such as profitability and the customer experience," said Clare McCarthy, Lead Analyst Telco operations & IT at Ovum. "To realize these benefits, service providers need to apply robust BI and analytics predictive and prevention tools in order to know what to look for, and correctly predict and prevent order fallout."

"We are seeing service providers shifting from traditional strategies focused on improving operational parameters within the O2A process, such as order handling time, to predictive models aimed at proactively preventing issues," said Rebecca Prudhomme, Amdocs vice president for product and solutions marketing. "Such prediction and prevention capabilities, as offered by the Amdocs O2A managed services solution, will become increasingly important as players continue to merge into bigger and more complex multi-play operations, while looking to offer the best customer experience."

The Amdocs O2A managed services solution provides a holistic, automated, analytics-based approach to assess, manage and proactively optimize the entire O2A process. Since the launch of the solution last year, Amdocs has signed multiple new service agreements to manage the O2A process for more than 35 million subscribers at service providers in Europe, North and Latin America and Asia.

The research was conducted earlier this year by Ovum on behalf of Amdocs, and surveyed decision-makers involved in the O2A process from 100 service providers with multiple lines of business based in Europe, Middle East and Africa (45 percent), North America (30 percent) and Latin America (25 percent).

Supporting Resources

    --  Learn more about Amdocs Order-to-Activation and Amdocs Managed Services
    --  Keep up with Amdocs news by visiting the company's website
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About Amdocs

For more than 30 years, Amdocs has ensured service providers' success and embraced their biggest challenges. To win in the connected world, service providers rely on Amdocs to simplify the customer experience, harness the data explosion, stay ahead with new services and improve operational efficiency. The global company uniquely combines a market-leading BSS, OSS and network control and optimization product portfolio with value-driven professional services and managed services operations. With revenue of $3.3 billion in fiscal 2013, Amdocs and its more than 22,000 employees serve customers in over 80 countries.

Amdocs: Embrace Challenge, Experience Success.

For more information, visit Amdocs at

Amdocs' Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs' growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs' ability to grow in the business markets that it serves, Amdocs' ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company's products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company's filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2013 filed on December 09, 2013and our Form 6-K furnished for the first quarter of fiscal 2014 on February 11 and May 15, 2014.

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