NEW YORK -- (BUSINESS WIRE) -- Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced Katie Seitz has been promoted to Vice President of Strategy and Operations. In this expanded role she will continue to lead the product marketing and sales strategy teams, in addition to the campaign delivery & yield management, publisher management, publisher solutions, account management, and ad ops teams. She will continue to work in the New York office and will now report to Adam Lichstein, Chief Operating Officer and General Counsel.
“Over the last four years Katie has effectively navigated the nuances of product, sales and operations,” said Lichstein. “She has a deep understand of our clients’ needs, the market and our technology, and is uniquely positioned to ensure that we deliver optimal results to our advertising and publishing partners.”
In addition to her prior responsibilities, including driving sales strategy, building strategic solutions, product positioning, and bringing new products to market, Seitz will now also oversee the advertising operations teams such as account management, advertising operations, campaign delivery and publisher management.
“I’m excited to take on this expanded role at Tremor Video that will allow me to best align our internal teams to further drive innovation and great results for our clients,” said Seitz. “We’re at a unique time in the digital advertising industry and I look forward to finding new ways to serve our partners.”
Seitz joined ScanScout in 2010, which was acquired by Tremor Video later that year. Over the last four years she has held a number of roles, including leading the sales planning department. Seitz joined ScanScout from Mindshare/Maxus where she served as the Digital Planner and then Supervisor on the Church and Dwight account from 2007 to 2010.
She holds a Bachelor’s degree from the University of Richmond.
About Tremor Video
Tremor Video (NYSE:TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our patented technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.