NEW YORK, June 16, 2014 /PRNewswire/ -- Marketing leaders face increased pressure to deliver higher ROI, better brand engagement and growth. At the same time, the marketing landscape has increased in its complexity. IgnitionOne, a global leader in cloud-based digital marketing technology, will host a 60-minute webinar that will explore the challenges ahead for digital marketers, including ways to simplify and navigate what's to come.
During the event, marketers will learn more about:
-- Data acquisition and how to master the integration of siloed information to drive new growth; -- Current ROI attribution models that may be failing them; -- Learn ways to bridge the gap between those known and unknown online, including specifics tactics to connect and consolidate an individual's data and more.
There is no cost to participate.
What: Webinar: Data + Media and the Future of the Hub
Who: Roger Barnette, President of IgnitionOne, and Brian Deagan, Global Business Owner of IgnitionOne's DMP
When: Thursday, June 19, 2014 at 3PM EST
Where: Register now at http://www.knotice.com/data-media/ to join the conversation.
IgnitionOne® is a global leader in cloud-based digital marketing technology providing a world-class proprietary platform and expert services to improve digital marketing performance. IgnitionOne's integrated Digital Marketing Suite(TM) (DMS) empowers marketers to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross Channel Attribution, while helping to optimize conversions on a marketer's website through Marketing Automation. At the core of the DMS is the proprietary User Engagement Score Algorithm which determines the value of a user in order to automate the delivery of the right message, at the right time, at the right cost, to a marketer's users, on and off their website.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.