BIRMINGHAM, Ala. -- (BUSINESS WIRE) -- Books-A-Million, Inc. (Nasdaq: BAMM) today announced that, for the second year in a row, they have been named to the 2014 Online Trust Audit & Honor Roll, and of the top 500 Internet Retailers the company’s overall score also placed them in the top 10.
The Online Trust Alliance (OTA) is a Seattle based 501c3 charitable non-profit organization, with the mission to enhance online trust and empower users while promoting innovation and the vitality of the internet. OTA’s goal is to help educate businesses, policy makers, and stakeholders by developing and advancing best practices and tools to enhance the protection of users’ security, privacy, and identity.
The Online Trust and Honor Roll Audit is a comprehensive evaluation of a site’s, and mobile applications, best practices in brand and consumer protection, security, and privacy. Through this recognition program OTA recognizes “North Stars,” who demonstrate a commitment to consumer protection and support meaningful self-regulation. This annual comprehensive audit underscores the importance of continued monitoring of security and privacy practices and the risks of becoming complacent.
“For the second year in a row, Books-A-Million is very proud to be in the top 10 Online Trust Alliance Honor roll,” said Cy Fenton, Books-A-Million’s CIO & President of Booksamillion.com. “Our customers are our lifeblood, and with over 250 brick-and-mortar stores - as well as a robust online store – preserving their trust is critically important. We sincerely endorse the work of the OTA, and are committed to support their efforts. We share and embrace their approach to trust, privacy, and security; we know that it gives our customers increased confidence in our brands, both online and in our stores.”
Out of nearly 800 top consumer websites evaluated in 2014, 28.8% made the Honor Roll, distinguishing themselves by safeguarding data via best practices in three categories: domain/brand protection, privacy and security. Nearly 70% didn’t qualify with 52.7% failing in at least one of the three categories.
Books-A-Million attended OTA’s award ceremony in Chicago at the Internet Retailer Conference & Expo recently to accept their award.
About Books-A-Million, Inc.
Books-A-Million, Inc. is one of the nation’s leading book retailers and sells on the Internet at www.booksamillion.com. The Company presently operates 254 stores in 33 states and the District of Columbia. The Company operates large superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd & Charles and traditional bookstores operating under the names Bookland and Books-A-Million. Also included in the Company’s retail operations is the operation of Yogurt Mountain Holding, LLC, a retailer and franchisor of self-serve frozen yogurt stores with 43 locations. The Company also develops and manages commercial real estate investments through its subsidiary, Preferred Growth Properties. The common stock of Books-A-Million, Inc. is traded on the NASDAQ Global Select Market under the symbol BAMM. For more information, visit the Company’s corporate website at www.booksamillioninc.com.