DURAND, Mich., June 18, 2014 /PRNewswire/ -- Buzz Points, a leader in connecting local businesses, community financial institutions and consumers through rewards, today announced that SageLink Credit Union, a financial institution headquartered in Durand Michigan with branches throughout Genesee and Shiawasse counties, has selected the Buzz Points merchant-funded loyalty program for its 19,000 members. Buzz Points is free and allows credit union members to earn rewards while supporting the local economy by using their debit cards for everyday shopping.
"As a former small business owner I understand the competitive challenges that our local businesses face and the limitations of a small marketing budget," said Laura Sorensen, Vice President of Marketing for SageLink Credit Union. "This area of Michigan has suffered greatly from a loss of manufacturing jobs coupled with the mortgage crisis, but we are coming back. Buzz Points gives SageLink the ability to help the local economy by offering our members a unique buy local, spend local debit rewards program that keeps money in the communities where they live and work while giving small businesses access to the same sophisticated marketing tools used by the national chains and online retailers."
Buzz Points is the only merchant-funded rewards platform that works with community financial institutions and local businesses to engage mutual customers. Credit union members can earn points by using their debit cards whenever they shop, but they earn more points for local shopping and the most points for shopping with local businesses enrolled in the program. Buzz Points creates additional revenue for financial institutions and gives local businesses a turnkey marketing solution that provides the data analysis and targeted marketing technologies they need to expand their market reach, attract new business and increase the loyalty of existing customers while also helping to offset the higher interchange fees that small businesses are often burdened with.
"SageLink has continued to innovate and grow over the last 79 years," said Jay Valanju, CEO of Buzz Points. "At the same time, they have built a reputation for community service through their involvement with dozens of local organizations. Buzz Points supports SageLink's mission of offering personalized experiences and innovative technologies by giving their members a rewards programs that can help reinvigorate the local economy."
Participants in the free program earn points automatically through debit card purchases that can be redeemed easily for gift cards, cash cards and donations to local non-profits using the Buzz Points web interface or mobile app. A continually expanding network of 30,000+ local businesses nationwide allows cardholders to shop locally, accrue points and redeem rewards wherever they are.
About Buzz Points, Inc.
Buzz Points, Inc. is the creator of the Buzz Points loyalty product suite, which connects consumers, local merchants and community financial institutions through social media engagement, targeted marketing and rewards. The Buzz Points Program enables credit unions and community banks to generate greater non-interest income, increase transactions, reduce account attrition, drive new loans and attract new customers. The Buzz Points Merchant Program provides additional revenue to financial institutions, increases existing consumer loyalty and supports local businesses by increasing their market reach and attracting new customers. For more information, visit www.buzzpoints.com.
SOURCE Buzz Points, Inc.