CHARLESTON, S.C., June 18, 2014 /PRNewswire/ -- The National Association For Continence (NAFC) has updated and improved the Bowel Health section of it's website, www.nafc.org, to include patient friendly information on a bowel health condition affecting tens of millions of people - accidental bowel leakage (ABL). A conversation starter, bowel diary, and infographic have been produced to further supplement the new online content and make initiating conversations with healthcare providers easier. The Bowel Health web section and supportive education materials were supported by a sponsorship from Butterfly Health, Inc.
"When tens of millions of women and men over 40 are suffering from this condition, we know it's time to start a conversation so the symptoms can be managed or treated," says Heidi Brown, MD, practicing physician at the University of Wisconsin in Madison. Dr. Brown and Kelly Lewis Brezoczky, CEO of Butterfly Health, Inc. have collaborated on groundbreaking research conducted in the community setting showing high ABL prevalence among women over 40. Dr. Brown clarifies she expects a similar number of men to also have ABL given the common causes among both women and men. "To manage or treat the symptoms, both women and men need to first know what ABL is and then learn how they can address it. The important thing for people to know is that while ABL varies widely person to person, there are treatments to reduce symptoms for everybody."
In the summer of 2011, the National Institute of Health (NIH) initiated a public health campaign, the Bowel Control Campaign, to increase awareness of accidental bowel leakage. Research studies published over the last decade have raised awareness around accidental bowel leakage and its impact on daily activities. "ABL occurs in nearly 1 out of 5 women and men over the age of 40 making it a common health issue. However, 74% of those affected by ABL do not think to talk to their healthcare providers about this condition," explains Steven Gregg, PhD, executive director of NAFC. "We hope our improved Bowel Health web section makes it easier for patients to find possible solutions and start a conversation with their healthcare provider."
Developed by NAFC, along with clinical reviewers Brooke Gurland, MD and Margarita Murphy, MD, the new Bowel Health web section offers patient friendly information, materials, and resources about the symptoms, diagnosis, treatment, and management of bowel control problems. Along with information regarding how patients can discuss their symptoms and treatment options with health care professionals. NAFC encourages patients and caregivers to visit this updated web section for educational guidance to enhance their knowledge regarding their need to best manage this health problem.
The National Association For Continence is national non-profit whose mission is threefold: 1) to educate the public about the causes, diagnosis categories, treatment options and management alternatives for incontinence, voiding dysfunction, nocturnal enuresis and related pelvic floor disorders; 2) to network with other organizations and agencies to elevate the visibility and priority given to these areas; and 3) to advocate on behalf of consumers who suffer from such symptoms as a result of disease or other illness, obstetrical, surgical or other trauma or deterioration due to the aging process itself. NAFC is broadly funded by consumers, health care professionals and industry. It is the world's largest and most prolific consumer advocacy organization devoted exclusively to this field. For more information, please visit www.nafc.org.
About Butterfly Health
Butterfly Health, Inc. is a mission-driven company based in Los Gatos, CA. Inspired by its work with over 1,000 women and men, its first product--Butterfly Body Liners--is a totally new award-winning personal hygiene product providing secure protection for ABL (accidental bowel leakage). The company's CEO and co-founding team have decades of experience in consumer health and wellness innovation and are on track to meet this unmet health need for tens of millions of consumers. Butterfly is available nationally in Target and Walmart. For more information, please visit www.butterfly.com.