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fishbat Discusses Why Traditional Banner Ads Are Waning

Companies mentioned in this article: fishbat

BOHEMIA, N.Y., June 23, 2014 /PRNewswire-iReach/ -- fishbat, a leading Long Island online marketing company, details why content marketing and in-image advertising resonates with consumers more than traditional banner ads.

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According to the Business 2 Community article, "4 Reasons Why In-Image Advertising Converts Better Than Traditional Banner Ads Read," online marketing must be executed in ahighly calculated manner to ensure success. With the average Internet user being exposed to an average of 1,700 banner ads per month, how does a brand stand out with their online ads? Brands must capture the consumer's attention in a new and interesting way. fishbat shares how to make online ads stand out with in-image advertising.

Justin Maas, vice president of client relations at fishbat, an online marketing company, says that in-image advertising is a step in the right direction for all brands serving ads online. "Pop-up blockers are not the only reason why traditional digital ads have drastically dropped in engagement. Our mindsalso disregard anything that doesn't catch our eye, including traditional ads. That's what has led to the newest technique of in-image advertising. Consumers are more susceptible to engage in content marketing than to click through on a banner ad."

Maas discusses the four reasons why in-image advertising works, as discussed in the article:

1. "Banner ads generallylack engaging content," Maas says."Some people often find them disruptive and irritating. In-image advertisements are more likely to be proven successful because they are relevant to the content being displayed."

2. In-image ads are already integrated with what users want to see. They are typically placed on websites relevant to the in-image ad. This helps to increase the chances of engagement. The target is already interested and engaged if they are surfing the web, so serving ads that don't necessarily look like ads can prove to be more successful.

3. Content is not just something to be read. Users want to be able to interact with content on their own terms. These personal engagement experiences help establish and build brand loyalty. Consumers want to have a two-way conversation with the brands they purchase, and in-image ads are a perfect space for this interaction.

4. In-image advertising has become one of the only digital ads that don't distract users from their current experience. The relevance and integration of this new form of advertising has redefined the digital space. Just like television commercials are served in a certain medium that makes sense to the consumer, the Internet has the same capabilities.

fishbat is a full-service online marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, takara@fishbat.com

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SOURCE fishbat