ATLANTA, June 24, 2014 /PRNewswire/ -- North Highland, a global management consulting firm, announces the opening of its Social Insights Lab. North Highland's newest solution includes a social media intelligence center located in its Atlanta headquarters, and combines the expertise of North Highland's management consultants, customer experience experts and data scientists. This powerful combination brings the very best in new thinking and experimentation in the world of social media data.
The Social Insights Lab provides relevant and immediate social media intelligence that can be layered into other forms for existing data to help develop a 360 degree view of customer and consumer segments. By employing a strategy of listening, analyzing, interacting and measuring social media data, this lab provides insights that can address business challenges for companies.
"It's evident that people are sharing more than ever, via social media channels. However, companies still struggle to integrate their social media capabilities into their business and find value from social media investment," said Dan Reardon, North Highland CEO. "By helping our clients pull insights from online conversations, we can identify tectonic shifts in the marketplace, spot a potential area of risk and provide an opportunity to develop a strategic response plan in advance of when it's needed."
As technology continues to change the way that people interact, businesses must likewise learn to find the nuggets of meaningful conversation among the noise that will better inform business decisions and consumer engagements.
"We are very excited to offer these relevant social media capabilities to our clients as the solution we provide is quite unique," said Alva Jones, vice president at North Highland. "In addition to the social listening component, the lab is the platform that will help our clients make better business decisions. Using data as the foundation to make these decisions will help to enhance their strategic customer interactions."
For additional information about the Social Insights Lab, visit http://www.northhighland.com/socialinsightslab.
About North Highland
North Highland is a global management consulting firm that delivers unique value, big ideas and strategic business capabilities to clients around the world. The firm solves complex business problems for clients in multiple industries through an integrated approach and offers specialty services via its Enfathom, Managed Services, and Sparks Grove divisions, as well as TrueBridge Resources. North Highland is an employee-owned firm that has been named as a Best Firm to Work For every year since 2006 by Consulting Magazine. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com or follow the firm on @northhighland and on facebook.com/northhighland.
SOURCE North Highland