NEWTOWN, Pa., June 24, 2014 /PRNewswire/ -- Optimal Strategix Group (OSG), a leader in strategy consulting and analytics, announced today that OSG Chief Research Advisor, Dr. V. 'Seenu' Srinivasan, received the 2014 Buck Weaver Award for advancement of theory and practice of marketing. His former student, and current UCLA tenured Associate Professor, Anand Bodapati received the award on his behalf at the Marketing Science Conference at Emory University in Atlanta, GA.
This award was established in 2003 at MIT's Sloan School of Management and sponsored by General Motors Corp. to honor individuals who have made important contributions to the advancement of theory and practice in marketing science. The award is given annually in memory of Buck Weaver, an innovator in the field of marketing research.
Since, 2010 Professor V. "Seenu" Srinivasan is Chief Research Advisor at OSG, where he helps develop new methodologies for measurement and analytics, while also providing strategic guidance to clients. In particular, he is most well-known for his research in "conjoint analysis," a term he coined with the late Professor Paul Green of the Wharton school. He is currently the Adams Distinguished Professor of Management, Emeritus at the Stanford Business School. He was formerly the director of Stanford Business School's doctoral program and the faculty director of its Strategic Marketing Management executive program. His expertise is in the area of market research. Professor Srinivasan received his Bachelor's degree in Mechanical Engineering from the Indian Institute of Technology, Madras (Chennai) and received his MS and PhD in Industrial Administration from Carnegie-Mellon University.
About Optimal Strategix Group, Inc.
Optimal Strategix Group, Inc. (OSG) provides marketing strategy consulting, analytics and technology services to help clients achieve growth through customer centricity. OSG serves global Fortune 1000 companies in the consumer goods, business to business, life sciences, and healthcare sectors. Headquartered in Newtown, PA, OSG currently has offices in New York City, San Francisco, Atlanta, Bangalore, Manchester (U.K.), and Brussels.
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SOURCE Optimal Strategix Group