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For PR Pros, An Integrated Strategy is the Key to Earned Media

Companies mentioned in this article: PR Newswire Association LLC

NEW YORK, June 24, 2014 /PRNewswire/ -- As the media landscape grows more competitive and audience attention spans more fickle, earning media coverage may seem more challenging than ever. PR today requires an increasingly deft touch and communications professionals must abandon narrow approaches in favor of an integrated strategy in order boost campaign results.

http://photos.prnewswire.com/prnvar/20140624/121148

Join Kelly Fletcher, chief strategist at Fletcher PR, and PR Newswire's Global Director of Emerging Media, Michael Pranikoff for a free webinar on Wednesday, June 25 as they discuss how national companies like Clayton Homes and Jewelry Television elevated media exposure and engagement levels using an integrated, multi-channel communications strategy.

http://photos.prnewswire.com/prnvar/20110306/NY37712

To learn more and register: http://vts.inxpo.com/scripts/Server.nxp?LASCmd=AI:4;F:QS!10100&ShowKey=19912&AffiliateData=release

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas,Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

http://photos.prnewswire.com/prnvar/20130117/NY44355LOGO-a

Contact:
Sarah Skerik, Vice President of Strategic Communications
201-360-6710
Sarah.skerik@prnewswire.com

Photo - http://photos.prnewswire.com/prnh/20140624/121148
Photo - http://photos.prnewswire.com/prnh/20110306/NY37712
Logo - http://photos.prnewswire.com/prnh/20130117/NY44355LOGO-a

SOURCE PR Newswire Association LLC