CHICAGO, June 26, 2014 /PRNewswire/ -- Based on reviews from more than 150 search engine marketing professionals, the inaugural Grid(SM) for Organic Search Marketing software, announced today by business software review site G2 Crowd, ranks eight products to help search marketing software buyers in their selections. The Grid(SM), G2 Crowd's software recommendation engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.
Organic search marketing refers to software designed to improve the ranking of websites in search engine results pages through keyword analysis, backlink tracking, and trend analysis features. Many tools also offer competitor data and broad industry analysis.
Moz earned the highest customer satisfaction score and was named a Leader. To qualify as a Leader, a product must receive a high customer satisfaction score and have a large market presence. High Performers are Ahrefs, gShift and SEMrush, which earned high customer satisfaction scores with smaller market presences.
As part of the review process, search marketers scored specific features of the products they use. Of the features scored, users were most satisfied with the tools' integration with website analytics, reporting an 85% average satisfaction rate across all products. Local marketing analysis functionality, with a 73% average satisfaction rate, was the lowest-rated feature. Across all products on the Grid(SM), organic search marketing software users on average are 86% likely to recommend the products they use.
Some highlights from the organic search marketing software reviews on G2 Crowd:
"Moz is a great tool for those who want to dig right into all kinds of data and connect with a very strong community of professionals in the field. OSE is always great for link auditing and finding new links and bad links. The page crawler is also extremely useful for helping identify high and low performers so we can improve them."
-Sylvia Huang, Sr. SEO Specialist at The Active Network
"[Ahref's] filtering capabilities for backlinks and referring domains is amazingly helpful. It is easy to determine how many links are followed, .edus, .govs, etc. It saves me so much time because I don't have to export all the data and filter it myself."
-Kathryn Cudemo, SEO Associate at SEER Interactive
"I love the [SEMrush] dashboard. It's very comprehensive and provides a lot of great data. I use it on a constant basis for my work. I'd definitely recommend the product."
-Garret Stembridge, Social Media and Content Marketing Manager at Extra Space Storage
"[gShift provides] all your analytics in one place. Easy to use and very intuitive. Ability to compare to competitors, research keywords, track backlinks, social signals, and more. Fantastic tool for maximizing SEO and WPO."
-Jonathan Barrick, Marketing Manager at Global Finishing Solutions LLC
Of the 15 organic search marketing software products listed on G2 Crowd, the 8 ranked products each received 10 or more ratings and reviews to qualify for inclusion on the Grid(SM). Satisfaction rankings are generated from the user reviews, and market presence is calculated from vendor size, market share, and social impact. Based on a combination of these scores, each software solution is categorized as a Leader, High Performer, Contender, or Niche.
Premium research access can be purchased on the site for $599 and offers the original data for filtering and weighting, as well as individual profiles of each software platform with the most helpful positive and negative organic search marketing software reviews, detailed company information, user satisfaction ratings, feature scores and customer metrics. Future refreshes of the Grid(SM) will provide updated rankings based on the latest reviews and social data.
See the new Grid(SM) for Organic Search Marketing and subscribe to the premium research here.
About G2 Crowd
G2 Crowd is business software reviews and ratings to drive better purchasing decisions. Technology buyers, investors, and analysts use the site to compare and select the best software based on peer reviews and synthesized social data. Co-founded by the founder and former executives from SaaS leader BigMachines and backed by $4 million in capital, G2 Crowd aims to bring authenticity and transparency to business technology research. For more information, go to www.g2crowd.com.
SOURCE G2 Crowd