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Trio Of Technology Experts Launches FEM inc. -- A Video Discovery Platform Focused On Diverse Audience Engagement

Companies mentioned in this article: FEM inc.

LOS ANGELES, June 26, 2014 /PRNewswire/ -- Recognizing an opportunity for innovation in the field of audience engagement, three accomplished technology experts have launched FEM inc., a company providing video discovery solutions that engage diverse audiences and deliver superior viewer satisfaction. The technology is driven by powerful algorithms combined with big data and content analysis to contextualize video recommendations based on what the user is doing in that moment. FEM inc. co-founders include Rachel Payne, CEO; Natasha Mohanty, VP, Technology; and Dr. Meghana Bhatt, VP, Data Science.

"Our inspiration to start FEM inc. is driven by the opportunity to serve audiences better by creating a video discovery platform that showcases the video content they care about most in that moment and helping viewers discover new video content they didn't even know they wanted," said CEO Rachel Payne. "We focus on what really resonates with viewers and anticipate their underlying needs. This drives deeper audience engagement for our partners and an empowering experience for the viewer -- all within an environment that enhances a brand's value."

Before co-founding FEM inc., Rachel Payne was Principal, Google Global Strategic Alliances; on the Regional Leadership team for Google Africa in International Business Operations & Emerging Markets; and on the founding team of Google.org.
Dr. Meghana Bhatt comes from the cutting-edge field of Neuroeconomics, the integration of human decision-making with behavior-based models in biology and pshychology. She consults with the Human Neuroimaging Laboratory of Virginia Tech. Natasha Mohanty joined FEM Inc. from Google where she led engineering teams on Google Search, and content recommendations and personalization at Google News and Google+.

FEM inc. has assembled a stellar advisory board of luminaries in technology, entertainment, media, and research, including:

    --  Geraldine Laybourne - Founder and CEO of Oxygen Media, former Chairman
        of Viacom and Founder and CEO of startup venture Kandu.
    --  Ravi Jain - VP, Engineering for applications and experiences at Motorola
    --  Pat Mitchell - Chairman of The Paley Center for Media.
    --  Dr. Read Montague - Professor, Department of Physics at Virginia Tech
        and Director of Human Neuroimaging Lab at Virginia Tech Carilion
        Research Institute.
    --  Loreen Arbus - Former SVP, Programming for Showtime and Cable Health
        Network/Lifetime Television.
    --  Johanna Blakley, PhD - Deputy Director of the Norman Lear Center.
    --  Dr. Alex Cohen - Founding member of Ovidian and previously an Advisor to
    --  Som Das - President and Co-Founder of Business Accelerator.
    --  Susan Davis - President and CEO of BRAC USA.
    --  Brendan Morrissey - Musician and successful serial entrepreneur.
    --  Nosh Minwalla - Formerly Director at Microsoft, where he led the
        Mediaroom project.
    --  Paula Goldman - Entrepreneur, anthropologist and movement strategist.
    --  Leszek Izdebski - Managing Director of the Global Media Group, Cisco
        Internet Business Solutions Group (IBSG).
    --  Quincy Jones III - Recording industry impresario, founder of QD3
        Entertainment and CCO and Co-Founder of Feel Rich.

"What impressed me about FEM inc. was not only that it was created by an exceptional group of female technology experts, but that they had really honed an intelligent system for video recommendations like nothing else available today," said Kay Koplovitz, Chairman of Springboard Enterprises and Founder, USA Networks. "Finally, content outlets can offer curated video that is relevant to the users' interests while staying true to their brand." FEM inc. is an alumna of Springboard Enterprises' Media/Technology Accelerator program.

FEM inc.'s proprietary technology powers intelligent discovery of relevant video content. The company's partners include several innovative organizations, such as Inc. Magazine, Google, ITVS, Lifescript and HitFix. The company is also advancing rapidly in product development.

"Original video is a significant and rapidly growing part of HitFix's content mix," said Lesley Kallet Rose, COO, HitFix. "FEM's video technology has been a valuable tool in helping our audience quickly discover and consume more video."

"Since we began a trial of FEM Inc.'s video discovery technology, we've been impressed with the recommendations the FEM algorithm makes so more Inc. readers are exposed to more of our best videos, and the ones relevant to what they're reading," said Allison Fass, deputy editor, strategy and business development at Inc.

For more information, please visit www.fem-inc.com.


FEM inc. is a media technology company that offers the best video discovery platform easily embeddable into any website, content network or app that seeks to engage audiences through video. Combining new monetization for content creators and deeper audience engagement for brands, the company's technology brings together the target audience and the content they love in an engaging video environment that advertisers can trust. FEM inc. video content recommendations provide relevant, contextualized video experiences that drive deeper viewer engagement and increased monetization on any device. The platform seamlessly integrates into the user experience. Implementation is fast, via a few lines of code, a plug-in or API. The technology integrates with any video player or platform.

Companies use the FEM inc. video discovery platform to drive video views, overall viewer engagement, time on site and new monetization opportunities.