LOS ANGELES, June 30, 2014 /PRNewswire/ -- Mistress, the independent creative agency based here, announced today it was expanding its operations by launching an office in Hamburg, Germany. The new venture, Mistress.tech is being established in partnership with freiheit.com, a pioneering internet and software company based in Hamburg. Mistress.tech will focus on creating software and technological marketing platforms for brands.
"Mistress.tech enables Mistress to work more globally as clients have requested our approach overseas," said Christian Jacobsen, Partner at Mistress. "We are bringing new technological approaches and solutions and top software development talent to a new set of European clients and also to our US customer base."
Mistress has named a pair of Managing Directors to run the new venture: Boris de Malvinsky, a founding Partner and former Managing Director of kempertrautmann GmbH (now Thjnk), and Hartmut Heinrich, an innovations strategist and formerly a Partner at Vivaldi Partners Group. De Malvinsky and Heinrich will oversee a team of freiheit.com technology and software developers who will work closely with Mistress' strategists and creatives to build bespoke, proprietary marketing programs. Stefan Richter, founder and Chief Technology Officer of freiheit.com, will serve on Mistress.tech's Board of Directors along with Jens Stoelken, Partner at Mistress.
"Mistress.tech is a software driven agency providing real technological innovation and business-building technology for European and American brands," said Stoelken. "Software first. That's our approach. We bring in the developers at the front end of the marketing process. This is a true merger of freiheit.com's technology prowess and Mistress' unparalleled consumer insight and creativity."
Mistress.tech launches with two clients: DPD (Dynamic Parcel Distribution), one of the leading international express and parcel service providers (over 800 depots more than 24,000 employees and 18,000 vehicles); and the City of Hamburg's marketing division. For the latter, Mistress.tech is creating an application to monitor and activate social happenings and events in the city.
"Mistress.tech is another milestone in the evolution of the Mistress brand," said Damien Eley, Partner at Mistress. "We not only offer traditional and nontraditional marketing solutions, such as social media and content creation, we now also create innovative technologies for our clients, combining the best in German engineering with inspired California creativity."
Based in Los Angeles, Mistress is an internationally-awarded creative agency, a social agency, a digital agency, and a technology company that uses each of these disciplines to create compelling connections and interactions with the young and influential around targeted moments of people's lives. The results are integrated brand campaigns that include worldwide record-setting activations, social movements, online societies, influencer campaigns and ads-as-earned-media-stunts. Current clients include NOS Energy Drink, Campari America, KIND Snacks and Ubisoft.
freiheit.com technologies builds individual software for the digital world: web and mobile software, social software, big data, ecommerce and Internet. The company was founded as a spin-off of a research institute of DaimlerChrysler in 1999 and is one of the Internet pioneers and innovation drivers in Germany and Europe. About 90% of the company's employees are engineers with a PhD or university degree in mathematics, physics and computer science. Its core competence is building applications with strategic relevance for its clients - starting from the very first idea to the complete finished product. freiheit.com enjoys an excellent reputation for its reliability, accuracy and technical expertise. Clients include a Who's Who of established German and European enterprises, as well as successful startups: Daimler AG, Swiss Life, SPIEGEL Online, United Internet / 1&1 AG - web.de, DIE ZEIT, Tchibo, Engel & Völkers, Kilroy Travels International A/S, buch.de, bol.de, radio.de.
Mistresstech is the only creative agency in the world that thinks software first, providing real technology-based marketing and communication innovations. To grow business and better connect with customers, Mistresstech develops custom marketing software based on a brand's unique communication and business challenges. The company deploys strategy experts and top creatives who work seamlessly together with technology and software developers to build bespoke, proprietary solutions. Mistresstech is founded by the two companies Mistress, Los Angeles, and freiheit.com technologies based in Hamburg, and two marketing and innovation experts: Boris de Malvinsky, a founding Partner and former Managing Director of kempertrautmann GmbH (now Thjnk), and Hartmut Heinrich, an innovations strategist and formerly a Partner at Vivaldi Partners Group.