Sunday, December 28, 2014 Last update: Yesterday, 8:03 AM - Covering Large & Obscure Tech Companies Since 1996 Names Mark Hawkins as Next Chief Financial Officer

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SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- [NYSE: CRM], the world's #1 CRM platform (, today announced that Mark Hawkins will join the company as Chief Financial Officer, effective August 1, 2014. As CFO, Hawkins will be responsible for leading the company's global finance organization, reporting to Chairman and CEO Marc Benioff.

Hawkins joins from Autodesk, Inc., where he served as CFO and executive vice president since 2009. He has more than 30 years of experience with leading finance organizations at global software and technology companies including Autodesk, Logitech, Dell, and Hewlett-Packard. At Autodesk, Hawkins oversaw more than 50 acquisitions and played a key role in the company's ongoing business model transformation, including its shift to cloud, mobile, and subscription services.

Current CFO Graham Smith, whose planned retirement was announced earlier this year, will remain employed full-time by the company as an advisor reporting to Benioff until March 31, 2015, to ensure a seamless transition. As's CFO since 2008, Smith built a world-class finance organization, managing the company's financial strategy, operations and systems through rapid growth as the company's annual revenue increased from $750 million when he joined the company in 2007 to more than $5 billion annual revenue which the company is projecting for fiscal year 2015. Smith also oversaw the integration of more than 30 acquisitions, as well as raising over $1.7 billion through convertible debt offerings.

Comments on the News

    --  "We are thrilled to have Mark join and help guide our
        growth from more than $5 billion in revenue this year to $10 billion and
        beyond," said Benioff. "He is the right person to succeed Graham, who
        has been a phenomenal CFO and instrumental to our success over the past
        six years. I am personally grateful for his years of commitment which
        have helped lead to the strong financial position is in
        today. His contributions to the company's success cannot be overstated."
    --  " is an exceptional company that has transformed and
        defined an industry in just 15 years," said Hawkins. "I've long admired
        what Marc and his team have done, and I am excited to be a part of the
        company and help forge its next decade of growth, innovation and
        customer success."
    --  "I am absolutely delighted to be transitioning the CFO role to Mark, a
        tremendously experienced financial executive, whom I have known
        personally for several years," said Smith. "He's inheriting a great
        finance team, and will be instrumental in helping Marc and the executive team continue the company's amazing growth."

Background on Mark Hawkins

    --  Hawkins joins from Autodesk, where he has been CFO and
        executive vice president since 2009, leading the global finance,
        information technology and procurement organizations. Among his
        accomplishments at Autodesk, Hawkins initiated and chaired Autodesk's
        global operating council.
    --  Prior to joining Autodesk, Hawkins was CFO and senior vice president of
        finance & IT at Logitech International SA, where he was responsible for
        the global finance organization and global information technology
    --  From 2000 and 2006, Hawkins held various finance roles at Dell Inc.,
        where he served as vice president of finance for the company's
        multibillion-dollar Worldwide Procurement and Logistics organization,
        and vice president of finance for Dell's U.S. Home Segment.
    --  Prior to Dell, Hawkins spent nearly 19 years at HP where he held a
        variety of finance and business management roles.
    --  Hawkins serves on the Board of Directors of Plex Systems, a leader in
        cloud-based ERP for manufacturers. He was previously a member of the
        Board of Directors of BMC Software from 2010 until BMC was taken private
        in 2013.
    --  His extensive international experience includes a two-year posting in
        Europe with HP and serving on the Board of Directors of HP's Japan and
        Shanghai Analytical Joint Ventures.
    --  Hawkins holds an M.B.A in Finance from the University of Colorado, a
        B.A. from Michigan State University, and completed the Advanced
        Management Program at Harvard Business School.

About is the world's largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

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