PHOENIX, July 1, 2014 /PRNewswire/ -- No matter where people go or what they do, a constant stream of information and content bombards them. Especially when they search for content online, it is hard to stand out in the crowd of search engine results that gets pulled up. So what is a company or individual to do in order to increase their click-through rate?
The brand expansion consultant firm of Reputation Maxx knows that the best way to catch a reader's eye is with a catchy and attention-grabbing title. In order to increase a piece of content's click-through rate, it is necessary to peak the reader's interest, give the reader some kind of benefit if they click on the link, or elicit and emotion from the reader. Here's how:
1. Curiosity killed the cat...and enticed the reader.
There are many different ways to peak the interest of a reader with the title of a blog, press release and more. Try using words like "surprise," "don't," "not" and "won't" in a title. Another strategy is to put two things that are completely unrelated in the title of the content; throwing the reader off and making them re-read the title more than once is a great way to get them to click on any link. Presenting a conflict is another strategy that can be used to increase click-through rates shares Phoenix online reputation management firm Reputation Maxx.
2. Show how the reader can benefit from reading the article.
People are always looking out for number one. Therefore, by putting strategic words into the title, the click-through rate will increase because readers are interested in the benefit that reading the information can have for them, reveals the brand expansion consultant firm of Reputation Maxx. Words like, "How to," "Introducing," and other action words are likely to entice readers to find out how the information can be used to enhance their own lives.
3. Make the reader feel something.
Eliciting emotion and excitement is probably the easiest and best way to get people to click and read content. Some of the best words to use are: mind-blowing, staggering, mistakes, fantastic, unexpected and more are all words that create emotions in the reader's mind and make them excited to find out more.
"By placing these words strategically into the title of your content, your content's visibility and likeliness to be shared increase," said reputation expert and CEO of JW Maxx Solutions, Walter Halicki. "If you want your content to be read, you have to make it worthy of reading."
Reputation Maxx is a part of a fine family of companies including Scottsdale online reputation management firm JW Maxx Solutions, Prensa Ahora and Enterate Ahora. Reputation Maxx offers media solutions for both individuals and businesses including its trademarked Reputation Rescue(TM) and Media Blitz Packages. For more information, visit http://www.reputationmaxx.com or call 877-390-1597.
SOURCE Reputation Maxx