ST. LOUIS, July 2, 2014 /PRNewswire-iReach/ -- Pan Galactic Digital is proud to announce that Lara McDougall Reed has joined the agency as Chief Operational Officer. Reed will oversee business and operations for the agency while also providing strategic counsel to clients and supporting business development.
Lara brings a wide breadth of marketing expertise. Most recently she was employed by New York-based digital agency Deep Focus where she led the onsite team at client Nestle Purina in located St. Louis.
In addition to Lara's 15+ years of experience in digital marketing, she has run the gamut of traditional advertising, including TV, print, radio and outdoor. She led the integration of multiple partner agencies' work on behalf of clients, ranging from PR to media to event marketing.
"I particularly enjoy the foundational work of brand positioning and identity, as well as strategic planning and research," said Lara, new COO, Pan Galactic Digital. "I look forward to incorporating these passions into my work at Pan Galactic."
One of Lara's first endeavors for Pan Galactic was participating in an exclusive meeting at Pinterest headquarters in San Francisco at the end of May. A Pan Galactic client is one of a select group of brands invited by Pinterest to participate in Pinterest's first-ever paid media beta test, called "Promoted Pins". Lara will share her experience via the Pan Galactic blog.
Lara is a native to St. Louis, leaving briefly to work in Washington, DC for Senator Jack Danforth. Upon returning to St. Louis in 1999, she was one of the first digital account hires for New Honor Society (then, Zipatoni agency). She served as Director of Development at Eden Seminary and then returned to marketing, first at Moosylvania Marketing and then at Cannonball Agency.
This addition of Lara as COO reflects Pan Galactic's tremendous growth. The agency has achieved 500 percent growth over the last year and maintains a wide client base spanning software, biotech, CPG and education.
About Pan Galactic Digital: Pan Galactic Digital is a digital marketing agency focused on digital strategy, search engine marketing (SEO and PPC) and social media. Pan Galactic has worked with clients such as Nestle Purina, Novus International, Shasta Beverages, Sun Chlorella, Learning Ally and The Resumator, as well as partnered with marketing agencies, to provide digital strategy and execution.
Media Contact: Jared Reed, (314) 596-2793, firstname.lastname@example.org
SOURCE Pan Galactic Digital