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Business Architecture Innovation Workshop to Take Place in Austin, TX

Companies mentioned in this article: Object Management Group

NEEDHAM, Mass. -- (BUSINESS WIRE) -- The Object Management Group® (OMG®) and the Business Architecture Guild are pleased to announce that they will be cohosting the Business Architecture Innovation Workshop which will take place at the Sheraton Austin Hotel at the Capitol in Austin, TX on September 16th-17th. It will be sponsored by Troux.

As a sister program to the successful Business Architecture Innovation Summit that has run in Reston, VA for the past two years, the Austin workshop will expand business architecture influence and horizons to ensure that organizations maximize business architecture investments across a wide variety of business pursuits. Already the excitement for this interactive event is growing.

“Until now I have felt like a lone voice talking about Business Architecture. Not anymore! It was awesome to attend the Summit and talk to others like me about Business Architecture, and even better to have experts share their experiences. I’m very excited to see what happens at the Austin Workshop,” said Sue Alemann, a business architect based in Washington state.

As more organizations adopt business architecture, executives are seeking ways to leverage this powerful discipline to deliver quantifiable value across a variety of areas. Intended for the seasoned practitioner, the workshop sessions will discuss in-depth, leading edge topics including: business architecture value proposition, strategic planning and business architecture, business model alignment, BPM alignment to business architecture, business requirements analysis and business architecture, and the role of business architecture in customer experience management. A special session will also discuss formalization of a business architecture standard.

Pricing for the two-day event is $395 USD. Visit to view the agenda and to register.

About the Business Architecture Guild

The primary purpose of the Business Architecture Guild is to promote best practices and expand the knowledgebase of the Business Architecture discipline. The Guild is an international, not-for-profit membership organization that provides valuable resources to business architecture practitioners and others interested in the field. The Business Architecture Guild is the source of “A Guide to the Business Architecture Body of Knowledge (BIZBOK™)”, produced and managed by members of the Business Architecture Guild. For more information visit

About OMG

Celebrating its 25th anniversary in 2014, the Object Management Group® (OMG®) is an international, open membership, not-for-profit technology standards consortium. OMG Task Forces develop enterprise integration standards for a wide range of technologies and an even wider range of industries. OMG’s modeling standards enable powerful visual design, execution and maintenance of software and other processes. Visit for more information.

Note to editors: For a listing of all OMG trademarks, visit All other trademarks are the property of their respective owners.

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Object Management Group
Julie Pike, +1 781-444-0404